The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
Events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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AI (Artificial Intelligence)AIThe Ritbot tackles marketers’ deepest fears
Read more about "The Ritbot tackles marketers’ deepest fears"Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…
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Consumer insightData & analyticsWFA names new chairs for Insight Forum and National Associations Council
Read more about "WFA names new chairs for Insight Forum and National Associations Council"The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…
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WFA President’s Awards recognise six key industry initiatives around the world
Read more about "WFA President’s Awards recognise six key industry initiatives around the world"Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive…
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Call for submissions: WFA President’s Awards 2024
Read more about "Call for submissions: WFA President’s Awards 2024"WFA to honour President’s Awards winners at Global Marketer Week 2024 in Toronto in May
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National associations to meet in Helsinki and Bogotá
Read more about "National associations to meet in Helsinki and Bogotá"Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin…
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ANA to hold Global Day of Learning
Read more about "ANA to hold Global Day of Learning"May 31 online event will focus on brand experience and media innovation, accessible to anyone in the industry at no cost
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Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership
Read more about "Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership"New association heads for DAOM (Denmark), IMA (Israel) and APAN (Portugal), while MSK (Kenya) elects new chairperson
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Diversity & InclusionUK ad industry unveils results of All In Census 2023
Read more about "UK ad industry unveils results of All In Census 2023"The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce
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Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
Read more about "Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication"New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the…
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Brand safetyBrand safetyMedia measurementDiversity & InclusionNational industry associations from 25 countries gather in Istanbul
Read more about "National industry associations from 25 countries gather in Istanbul"WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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WFA President’s Awards recognise five initiatives around the world
Read more about "WFA President’s Awards recognise five initiatives around the world"Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership
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Ad fraud & verificationMedia transparencyProgrammaticUK programmatic audit suggests improvements in online advertising transparency
Read more about "UK programmatic audit suggests improvements in online advertising transparency"Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
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Greek association strengthens local Planet Pledge efforts with the addition of four new members
Read more about "Greek association strengthens local Planet Pledge efforts with the addition of four new members"WFA’s Planet Pledge initiative aims to put marketers at the centre of the fight against climate change
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UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance
Read more about "UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance"The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful…
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ISA re-elects Sunil Kataria as chairman
Read more about "ISA re-elects Sunil Kataria as chairman"Raymond's Sunil Kataria will continue as the head of The Indian Society of Advertisers
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AANA appoints new CEO
Read more about "AANA appoints new CEO"Josh Faulks will take over the leadership of the Australian Association of National Advertisers as the new Chief Executive…
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National associations gather in Dublin and Santiago
Read more about "National associations gather in Dublin and Santiago"The WFA’s national associations are starting to meet in person again following the pandemic, with two meetings this month in…
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Self-regulationValue of advertisingDutch association receives royal designation for 100 years of representing the interests of advertisers
Read more about "Dutch association receives royal designation for 100 years of representing the interests of advertisers"bvA challenges brand leaders to play an active role in addressing societal issues
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Ad Net Zero goes global to help the ad industry achieve net zero
Read more about "Ad Net Zero goes global to help the ad industry achieve net zero"Initial focus of the global expansion will be in major advertising markets including the US and several EU countries
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How industry associations are supporting the ad industry and people of Ukraine
Read more about "How industry associations are supporting the ad industry and people of Ukraine"Industry associations in Europe and beyond have been rallying their members and the advertising industry to support the people of…
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Marketing Finland creates label for companies and organisations helping Ukraine
Read more about "Marketing Finland creates label for companies and organisations helping Ukraine"The “Ukraine Brand” aims to help the Finnish private and public sector show their support for Ukraine and encourage…
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Slovenian association helps Ukrainian families through creative competition and NFTs
Read more about "Slovenian association helps Ukrainian families through creative competition and NFTs"SOZ converts creative works into NFTs to raise funds for Ukrainian families taking refuge in Slovenia
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Agency review & pitchingISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
Read more about "ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes"New pledge aims to improve transparency, mental wellbeing and quality of work and reduce costs and wastage in the pitching…
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Estonia celebrates the power of creativity
Read more about "Estonia celebrates the power of creativity"TULI’s Golden Egg highlighted the best marketing campaigns in Estonia out of over 800 submissions