Privacy & Tech Forum

WFA Privacy & Tech Forum

WFA Privacy & Tech Forum brings together policy, legal, privacy and media professionals faced with the complex data and digital governance challenges presented by today’s digital marketing ecosystem.

Join the Forum

Beyond closely following global privacy regulations, the group builds connections across sectors and functions to help experts devise practical solutions to managing their company’s digital footprint. Members exchange on issues such as best practice when it comes to managing compliance as well as the responsible and ethical use of data.

See all Forum resources

Key resources

Data Ethics Playbook (2023)

Voluntary guidance to help brands foster an internal culture rooted in the ethical and responsible use of data.
See more

The CMO Guide to Data Ethics in Practice (2022)

A global data ethics framework with 20 key recommendations CMOs can take to when it comes to data-driven marketing and responsibilities around AI.
See more

The Rise of Morality in Technology (2020)

This report sets out what marketers need to consider to ensure their organisation always uses data ethically and the actions they can take to promote the issue across their companies.
See more

Upcoming Forum events

  1. Reunión Regional WFA LATAM 2026

    Guatemala Guatemala

    13 Oct 2026

    There are places available.

    Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.

    More information Register for this meeting

  2. Media Forum: Driving Paid Media Effectiveness

    24 Sept 2026

    There are places available.

    Measuring media has never been more sophisticated, but that does not automatically improve decisions.

    More information Register for this meeting

  3. Policy Action Group (PAG)

    Brussels Belgium

    22 Sept 2026

    There are places available.

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

The WFA Privacy & Tech Forum is a place for brand owners to discuss these challenges, with a focus on creating better interactions between brands and consumers in a digital world. As consumers become increasingly sceptical about the role of advertising in their digital lives, brands are facing increased regulatory scrutiny as data-driven marketing and other digital advertising techniques evolve.

The Privacy & Tech Forum aims to help brands address this decline in trust by building connections across sectors and between functions to seek solutions for digital governance which go beyond compliance to build and repair trust with consumers.

The Privacy & tech Forum is chaired by Jacqui Stephenson.

Related content

RSS Feed
  1. Webinar+: TikTok’s approach to privacy and security
    Video
    Advertising & policyDigital policyPrivacy & tech

    Webinar+: TikTok’s approach to privacy and security

    A Q&A session with TikTok about privacy, security and brand safety on their platform.

    Read more about "Webinar+: TikTok’s approach to privacy and security"
  2. Data Safety Benchmarking & Analysis
    Guides & templatesReport
    Advertising & policyDigital policyData governancePrivacy & techAd tech

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety Benchmarking & Analysis"
  3. Webinar: Data safety and risk, benchmarking approaches across the industry
    Video
    Advertising & policyDigital policyData governancePrivacy & techAd tech

    Webinar: Data safety and risk, benchmarking approaches across the industry

    An analysis and benchmarking of data safety and risk across the industry

    Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"
  4. WFA Q&A session with Google on advertiser identity verification
    Event reports
    Advertising & policyDigital policyPrivacy & techAd tech

    WFA Q&A session with Google on advertiser identity verification

    Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads served on its platforms.

    Read more about "WFA Q&A session with Google on advertiser identity verification"
  5. WFA position on data and privacy
    Briefings & position papers
    Advertising & policyDigital policyData governancePrivacy & techAd tech

    WFA position on data and privacy

    This position paper outlines WFA's vision regarding data and privacy.

    Read more about "WFA position on data and privacy"
  6. Survey: Data ethics (2020)
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    Survey: Data ethics (2020)

    WFA survey on how members are managing challenges around data ethics and what practices exist within their company.

    Read more about "Survey: Data ethics (2020)"

Chairperson

  • Jacqui Stephenson

    Jacqui Stephenson

    Responsible & Purpose Marketing Officer

WFA Contact