Marketing Capability Forum

WFA Marketing Capability Forum

WFA Marketing Capability Forum brings together senior global marketers that lead or are involved in the capability building of their marketing teams.

Join the Forum

The group shares learnings in relation to raising the marketing capability bar within WFA member organisations. This is done through developing internal skills, enabling a culture for learning, as well as measuring the performance and impact of capability building programmes. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.

See all Forum resources
Launched in 2020, the Marketing Capability Forum brings together global marketing capability building leaders and specialists to enable deeper and more technical discussions among peers. The group looks to share learnings in relation to raising the marketing capability bar within WFA member organisations. This is done through developing internal skills, enabling a culture for learning, as well as measuring the performance and impact of capability building programmes. Value is delivered through critical research & reports, physical & remote forums, and online tools & benchmarking services.

Chairperson

No relations found.

WFA Contacts

Key resources

The First 100 Days of a Marketing Capability Leader

The First 100 Days of a Marketing Capability Leader

Marketing capability building is more prevalent and important than ever. So, as a new capability leader, what should you do first?
See more
Marketing Capability Team Structures

Marketing Capability Team Structures

Marketing capability team models differ from company to company, so which one is the best?
See more
Measuring Marketing Capability Impact

Measuring Marketing Capability Impact

Navigating the complexity of marketing capability measurement.
See more
Marketing Capability Investment Survey

Marketing Capability Investment Survey

Marketing and marketing teams look different company by company, but the overarching goal of marketing capability remains to continuously improve teams and the work they produce.
See more

Upcoming Forum events

  1. Marketing Capability Forum

    4 Nov 2026

    There are places available.

    For senior marketers that lead or are involved in the capability building of their marketing teams.

    More information Register for this meeting

  2. Creator Forum

    5 Nov 2026

    There are places available.

    WFA’s Creator Forum brings together global and regional senior marketers with creator and influencer marketing within their remit.

    More information Register for this meeting

The Marketing Capability Forum is chaired by Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence at Unilever.

Related content

RSS Feed
  1. 10 Predictions for 2021
    Expert opinion
    Marketing procurementMarketing structureAdvertising & policyMarketing capabilitiesMarketing operationsMarketing procurement

    10 Predictions for 2021

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the wider world and internally within the marketing industry.

    Read more about "10 Predictions for 2021"
  2. WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
    Press releases
    Marketing capabilities

    WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs

    Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing practices. The program is developed with Human Capital Leadership Institute and supported by the Singapore Economic Development Board.

    Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"
  3. Benchmark: Measures of investment in marketing capability building
    Benchmark
    CMO ForumMarketing capabilities

    Benchmark: Measures of investment in marketing capability building

    WFA member benchmark covering measurement of investment in marketing capability building.

    Read more about "Benchmark: Measures of investment in marketing capability building"
  4. Global Trends in Creative In-Housing
    Benchmark
    Agency managementMarketing structureIn-housingCMO ForumMarketing capabilities

    Global Trends in Creative In-Housing

    This study focuses on WFA members’ creative in-house agencies.

    Read more about "Global Trends in Creative In-Housing"
  5. Capability Forum Overview (June, 2020)
    Event reports
    CMO ForumMarketing capabilities

    Capability Forum Overview (June, 2020)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.

    Read more about "Capability Forum Overview (June, 2020)"
  6. Webinar: In search of the unicorn marketer
    VideoReport
    Trends & forecastsMarketing capabilitiesMarketing operations

    Webinar: In search of the unicorn marketer

    We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.

    Read more about "Webinar: In search of the unicorn marketer"