WFA Marketing Capability Forum brings together senior global marketers that lead or are involved in the capability building of their marketing teams.
Join the ForumThe group shares learnings in relation to raising the marketing capability bar within WFA member organisations. This is done through developing internal skills, enabling a culture for learning, as well as measuring the performance and impact of capability building programmes. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.
For senior marketers that lead or are involved in the capability building of their marketing teams.
WFA’s Creator Forum brings together global and regional senior marketers with creator and influencer marketing within their remit.
The Marketing Capability Forum is chaired by Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence at Unilever.
WFA member survey on Marketing Capability Programmes
Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose, creativity, capabilities and partnerships
Four of WFA’s strategic partners share their views on what will define marketing for the year ahead
The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation economy, “always on” campaigns and an increasingly complex network of marketing channels, there are now close to 7000 technology vendors pushing disruptive innovation. Few companies really understand the modern marketing landscape and finding a good explanation of how it all fits together is a real challenge.
While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly wrong. APR Consulting Company, Ebiquity and The Observatory International explain.
In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they're facing to implement them.
