Building a future-proof marketing procurement strategy

Building a future-proof marketing procurement strategy

Marketing Organisation & Strategy
1 minute read

In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they're facing to implement them.

Article details

  • WBR

Benchmarks & surveysReports & whitepapers
20 May 2019

This content is exclusively available for WFA members.

Article details

  • WBR

Benchmarks & surveysReports & whitepapers
20 May 2019

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