The group shares learnings in relation to raising the marketing capability bar within WFA member organisations. This is done through developing internal skills, enabling a culture for learning, as well as measuring the performance and impact of capability building programmes. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.
WFA Marketing Capability Forum
Wednesday, 10 December | 9am NY / 2pm UK
Learn how to make the most of your WFA membership in one quick session.
The Marketing Capability Forum is chaired by Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence at Unilever, and Jessica Douglass, Global Director, Marketing Culture & Capabilities at AB InBev.
Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the same: to continuously improve teams and the work they produce.
This new WFA member benchmark dispels the myths on capability investment.
Overview of Capability Forum held remotely on 12th October 2023.
WFA benchmark containing member-recommended capability training vendors .
Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.
WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
