WFA Marketing Capability Forum brings together senior global marketers that lead or are involved in the capability building of their marketing teams.
Join the ForumThe group shares learnings in relation to raising the marketing capability bar within WFA member organisations. This is done through developing internal skills, enabling a culture for learning, as well as measuring the performance and impact of capability building programmes. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.
For senior marketers that lead or are involved in the capability building of their marketing teams.
WFA’s Creator Forum brings together global and regional senior marketers with creator and influencer marketing within their remit.
The Marketing Capability Forum is chaired by Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence at Unilever.
WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one. According to that same survey, 70% already have strategic capabilities in-house and many plan to shift new tasks from external agencies over the next three years.
Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the same: to continuously improve teams and the work they produce.
This new WFA member benchmark dispels the myths on capability investment.
Overview of Capability Forum held remotely on 12th October 2023.
WFA benchmark containing member-recommended capability training vendors .
