WFA Marketing Capability Forum brings together senior global marketers that lead or are involved in the capability building of their marketing teams.
Join the ForumThe group shares learnings in relation to raising the marketing capability bar within WFA member organisations. This is done through developing internal skills, enabling a culture for learning, as well as measuring the performance and impact of capability building programmes. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.
For senior marketers that lead or are involved in the capability building of their marketing teams.
WFA’s Creator Forum brings together global and regional senior marketers with creator and influencer marketing within their remit.
The Marketing Capability Forum is chaired by Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence at Unilever.
Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.
WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening
WFA benchmark on upskilling marketing teams on the topic of generative AI
WFA member benchmark on centralising marketing assets and resources into a singular platform
Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she outlines the latest report from the WFA Marketing Capability Forum.
Overview of Marketing Capability Forum held remotely on 21st March 2024.
