The group shares learnings in relation to raising the marketing capability bar within WFA member organisations. This is done through developing internal skills, enabling a culture for learning, as well as measuring the performance and impact of capability building programmes. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.
WFA Marketing Capability Forum
Wednesday, 10 December | 9am NY / 2pm UK
Learn how to make the most of your WFA membership in one quick session.
The Marketing Capability Forum is chaired by Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence at Unilever, and Jessica Douglass, Global Director, Marketing Culture & Capabilities at AB InBev.
Overview of the WFA CMO Forum held in person in London
WFA member benchmark on industry best practices for building capability specifically around sustainability topics.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for their recommendations on where brand leaders should focus.
Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.
WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening
