Marketing Capability Forum

WFA Marketing Capability Forum

WFA Marketing Capability Forum brings together senior global marketers that lead or are involved in the capability building of their marketing teams.

Join the Forum

The group shares learnings in relation to raising the marketing capability bar within WFA member organisations. This is done through developing internal skills, enabling a culture for learning, as well as measuring the performance and impact of capability building programmes. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.

See all Forum resources
Launched in 2020, the Marketing Capability Forum brings together global marketing capability building leaders and specialists to enable deeper and more technical discussions among peers. The group looks to share learnings in relation to raising the marketing capability bar within WFA member organisations. This is done through developing internal skills, enabling a culture for learning, as well as measuring the performance and impact of capability building programmes. Value is delivered through critical research & reports, physical & remote forums, and online tools & benchmarking services.

Chairperson

  • Pawan Kumar Marella

    Pawan Kumar Marella

    Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, Unilever

WFA Contacts

Key resources

Upcoming Forum events

  1. For senior marketers that lead or are involved in the capability building of their marketing teams.

    More information Register for this meeting

  2. WFA Marketing Capability Forum

    New York United States

    19 May 2026

    Join us for an in-person Marketing Capability Forum, kindly hosted at Suntory’s offices in New York City.

    More information Register for this meeting

The Marketing Capability Forum is chaired by Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence at Unilever.

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