Media Forum

WFA Media Forum

WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.

Join the Forum

The global media market  has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.

WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.

See all Forum resources

Key resources

Halo

Advancing the advertising industry’s ‘North Star’ for cross-media measurement through a voluntary, adaptable and accountable open-source framework.
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Outlook

A WFA member only tool that takes an industry-wide view on how media advertising prices are forecast to evolve, globally, in the year ahead.
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Global Media Charter

Advertisers’ aligned vision for the media ecosystem.
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Appointing Media Agency Networks On A Global Or Multinational Basis

A guide to global media agency contracts. 
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Media Budgets 2026

Key insights into global advertiser media budget decisions and market sentiment.
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Delivering Data Driven Marketing Success

WFA research demonstrating that too few companies have yet taken the right actions to cope with the loss of cookies.
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Future Of Media Agency Models

WFA & MediaSense research showing that an overwhelming proportion of major multinational brands are looking to improve their agency model.
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Media's Got Talent?

WFA & MediaSense research revealing how 56% of brands felt that a skills shortage was holding the industry back.
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Upcoming Forum events

  1. Content production re-imagined: prove what matters (part 2/3)

    5 Nov 2026

    There are places available.

    How do the models compare, and how can brands determine the right mix?

    More information Register for this meeting

  2. WFA Forum Connect

    Amsterdam Netherlands

    18 Nov 2026

    There are places available.

    WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of better marketing effectiveness.

    More information Register for this meeting

  3. Spotlight: Future Media Operating Models: Designing the media organisation for what comes next

    19 Nov 2026

    There are places available.

    Join WFA and mediasense to unpack new research on how global advertisers are evolving their media organisations for 2027 and beyond. 

    More information Register for this meeting

The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.

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  1. Media Forum Meeting Overview (29th September 2021)
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    Media Forum Meeting Overview (29th September 2021)

    Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.

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  2. Canadian association appoints lead for cross-media measurement initiative
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    Canadian association appoints lead for cross-media measurement initiative

    ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement

    Read more about "Canadian association appoints lead for cross-media measurement initiative"
  3. Capability gaps creating significant challenges for large advertisers, WFA research
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    Capability gaps creating significant challenges for large advertisers, WFA research

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  4. Briefing: New Mexican media transparency law
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    Briefing: New Mexican media transparency law

    A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early September. This legislation focuses on transparency and preventing “bad practices” in the industry.

    Read more about "Briefing: New Mexican media transparency law"
  5. The Media Capability Gap
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    The Media Capability Gap

    A research report on the anatomical structures and priorities of the client-side media department.

    Read more about "The Media Capability Gap"
  6. Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond
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    Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2021 (and beyond to 2022).

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond"

Chairperson

  • Mathias Chaillou

    Mathias Chaillou

    Chief Media Officer, L’Oréal

WFA Contacts