Media Forum

WFA Media Forum

WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.

Join the Forum

The global media market  has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.

WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.

See all Forum resources

Key resources

Halo

Advancing the advertising industry’s ‘North Star’ for cross-media measurement through a voluntary, adaptable and accountable open-source framework.
See more

Outlook

A WFA member only tool that takes an industry-wide view on how media advertising prices are forecast to evolve, globally, in the year ahead.
See more

Global Media Charter

Advertisers’ aligned vision for the media ecosystem.
See more

Appointing Media Agency Networks On A Global Or Multinational Basis

A guide to global media agency contracts. 
See more

Media Budgets 2026

Key insights into global advertiser media budget decisions and market sentiment.
See more

Delivering Data Driven Marketing Success

WFA research demonstrating that too few companies have yet taken the right actions to cope with the loss of cookies.
See more

Future Of Media Agency Models

WFA & MediaSense research showing that an overwhelming proportion of major multinational brands are looking to improve their agency model.
See more

Media's Got Talent?

WFA & MediaSense research revealing how 56% of brands felt that a skills shortage was holding the industry back.
See more

Upcoming Forum events

  1. External event: Retail Media Pioneers 2026

    London United Kingdom

    08 Sept 2026

    External event

    A leading conference for Europe's largest brands and retail media networks.

    More information Register for this meeting

  2. Media Forum: Driving Paid Media Effectiveness

    24 Sept 2026

    There are places available.

    Measuring media has never been more sophisticated, but that does not automatically improve decisions.

    More information Register for this meeting

  3. WFA Forum Connect

    New York United States

    29 Sept 2026

    There are places available.

    WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of better marketing effectiveness.

    More information Register for this meeting

The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.

Related content

RSS Feed
  1. Briefing: New Mexican media transparency law
    Briefings & position papers
    Advertising & policy

    Briefing: New Mexican media transparency law

    A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early September. This legislation focuses on transparency and preventing “bad practices” in the industry.

    Read more about "Briefing: New Mexican media transparency law"
  2. The Media Capability Gap
    Benchmark
    Marketing operationsMarketing organisation

    The Media Capability Gap

    A research report on the anatomical structures and priorities of the client-side media department.

    Read more about "The Media Capability Gap"
  3. Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond
    Video

    Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2021 (and beyond to 2022).

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond"
  4. Spotlight: Preparing for digital media’s privacy-first future | Episode 1
    Video

    Spotlight: Preparing for digital media’s privacy-first future | Episode 1

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"
  5. WFA Consultant Directory
    Report
    Marketing operations

    WFA Consultant Directory

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

    Read more about "WFA Consultant Directory"
  6. Media Forum China Meeting Overview (May 2021)
    Event reports

    Media Forum China Meeting Overview (May 2021)

    Overview of the Media Forum held on 20 May, 2021.

    Read more about "Media Forum China Meeting Overview (May 2021)"

Chairperson

  • Mathias Chaillou

    Mathias Chaillou

    Chief Media Officer, L’Oréal

WFA Contacts