Media Forum

WFA Media Forum

WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.

Join the Forum

The global media market  has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.

WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.

See all Forum resources

Key resources

Upcoming Forum events

  1. WFA Forum Connect

    New York United States

    29 Sept 2026

    WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.

    More information Register for this meeting

  2. Reunión Regional WFA LATAM 2026

    Guatemala Guatemala

    13 Oct 2026

    Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.

    More information Register for this meeting

  3. By 2030, credible sustainable marketing could unlock trillions in new revenue, but capturing the growth opportunity is challenging for many brands.

    More information Register for this meeting

The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.

Related content

RSS Feed
  1.    Briefing: New Mexican media transparency law
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    Briefing: New Mexican media transparency law

    A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early September. This legislation focuses on transparency and preventing “bad practices” in the industry.

    Read more about "Briefing: New Mexican media transparency law"
  2.    The Media Capability Gap
    Marketing operationsMarketing organisation

    The Media Capability Gap

    A research report on the anatomical structures and priorities of the client-side media department.

    Read more about "The Media Capability Gap"
  3.    Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond

    Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2021 (and beyond to 2022).

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond"
  4.    Spotlight: Preparing for digital media’s privacy-first future | Episode 1

    Spotlight: Preparing for digital media’s privacy-first future | Episode 1

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"
  5.    WFA Consultant Directory
    Marketing operations

    WFA Consultant Directory

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

    Read more about "WFA Consultant Directory"
  6.    Media Forum China Meeting Overview (May 2021)

    Media Forum China Meeting Overview (May 2021)

    Overview of the Media Forum held on 20 May, 2021.

    Read more about "Media Forum China Meeting Overview (May 2021)"

Chairperson

  • Mathias Chaillou

    Mathias Chaillou

    Chief Media Officer, L’Oréal

WFA Contacts