WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.
By 2030, credible sustainable marketing could unlock trillions in new revenue, but capturing the growth opportunity is challenging for many brands.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
New initiative certifies websites that commit to responsible advertising practices
Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest in the near future.
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded (organiser behind All That Matters).
New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data
Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and challenges and how they are facing up to them. Here are the distilled insights from these filmed conversations.
NIVEA's Global VP, Tobias Collée, shares on the importance of humanity and cultural respect, as part of the Candid CMO series.
