WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
Overview of the Media Forum held in July 2018 in Barcelona.
WFA member benchmark. For additional details, please log in.
Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a changing space, as WFA identified in the recent report ‘Independent Media Advisors’. In this webinar Matt Green, WFA’s lead for media & digital, will examine the major trends identified in the report while focusing on some practical steps brands can consider when considering working with an advisor.
Overview of the Media Forum held in April 2018 in New York City.
When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.
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