The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
NAC member content
National Associations Council
Chairperson
Henriette Van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Upcoming NAC meetings and events
Updates & industry initiatives from the NAC network
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Global Marketer Week
Arla Foods joins EU Pledge
Read more about "Arla Foods joins EU Pledge"Leading international dairy company commits to EU Pledge on responsible marketing to children
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French advertisers welcome new director general
Read more about "French advertisers welcome new director general"Jean-Luc Chétrit is the new Director General of UDA France
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Italians explore the KPIs of marketing communications
Read more about "Italians explore the KPIs of marketing communications"UPA Italy found that there was no common language or industry standard in place around communication KPIs
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Zimbabwe association turns 10
Read more about "Zimbabwe association turns 10"MAZ Zimbabwe celebrated its 10th anniversary on 5 July
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Argentina celebrates brand success on Advertiser’s Day
Read more about "Argentina celebrates brand success on Advertiser’s Day"CAA Argentina hosts annual Advertiser's Day
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Finnish association explores changes in media agencies
Read more about "Finnish association explores changes in media agencies"ML publishes manual for client and media agency collaboration
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Paraguayan consumers rank best brands
Read more about "Paraguayan consumers rank best brands"CAP asked consumers which brands they recall, use or prefer the most
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Kenyans host monthly marketing dialogue
Read more about "Kenyans host monthly marketing dialogue"MSK Kenya launches monthly gatherings for marketers
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New cross-industry initiative to improve viewability measurement standards across Europe
Read more about "New cross-industry initiative to improve viewability measurement standards across Europe"European Viewability Steering Group publishes first set of European Viewability Measurement Principles
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Value of advertisingSwedes launch value of advertising campaign
Read more about "Swedes launch value of advertising campaign"Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising
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Swiss advertisers launch price/performance index
Read more about "Swiss advertisers launch price/performance index"SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency
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Chilean association forms digital marketing circle
Read more about "Chilean association forms digital marketing circle"ANDA Chile initiative aims to be the national reference for digital marketing
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Publicis CEO headlines British Advertisers’ annual meeting
Read more about "Publicis CEO headlines British Advertisers’ annual meeting"ISBA UK holds 116th edition of the ISBA Annual Lunch
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Brazilian brands look for purpose and transparency
Read more about "Brazilian brands look for purpose and transparency"ABA Brazil holds annual marketing conference
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Peruvians seek more effective marketing
Read more about "Peruvians seek more effective marketing"ANDA Peru holds 16th edition of their annual marketing conference
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Colombia rewards new marketing talent
Read more about "Colombia rewards new marketing talent"ANDA holds 11th edition of Effie Awards Colombia
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Portuguese explore “love” between brands and consumers
Read more about "Portuguese explore “love” between brands and consumers"APAN Portugal holds annual marketing event
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Turkish association turns 25
Read more about "Turkish association turns 25"RVD Turkey holds gala event for 25th anniversary

