WFA Policy Action Group (PAG) brings together policy, regulatory and governmental affairs leads from WFA corporate and national association members to address regulatory topics related to marketing communications.
Join the GroupThrough PAG, WFA coordinates advocacy efforts, develops common positions on regulatory and policy challenges affecting advertising and marketing, and engages with policymakers and global institutions to champion a proportionate and fair marketing ecosystem which balances the needs of brands and consumers.
For senior European public/government affairs professionals and national advertiser associations
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective and responsible way.
For senior European public/government affairs professionals and national advertiser associations
This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of GDPR which marketers should be aware of in order to prepare.
An overview of some of the key elements of the proposed ePrivacy revision.
The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed markets.
Member only content - please log in to view this study.
Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective
