About Creator Forum

Creator Forum

WFA’s Creator Forum brings together global and regional senior marketers with creator and influencer marketing within their remit.

Topic: Defining and measuring success

Join WFA’s Creator Forum for a remote session on Thursday, 11 June, as we explore how creator marketers define and measure success in their work.

We’re pleased to welcome our speaker Olivia Pearson, Sr. Global Social & Influencer Manager for Beauty & Wellness at Unilever. Olivia will share on the company’s approaches to success measurement, and the learnings and challenges that come with scaling creator-led marketing across one of the world’s largest consumer goods companies.

With the session chaired by Daniele Tundo, Global Head of Digital Contents, Social Media & Influencer Marketing at Nestle, members can expect to gain valuable insights and engage in meaningful discussion around defining and measuring success in creator marketing.

Click here for the full agenda.

Event details
Date: Thursday, 11 June 2026
Time: 9am New York | 2pm London | 3pm Brussels | your time zone here
Where: remote via Zoom (link provided after registration)

This session will be held under the Chatham House Rule. The session will not be recorded and is open to WFA members.

For any questions about the Creator Forum, please reach out to Brenna Brandes (b.brandes@wfanet.org).