In this series, Eleni Kitra (ABG, Middle East), Josh Faulks (AANA, Australia), Lindsay Mouat (ANZA, New Zealand) and Rupen Desai, WFA’s Vice President for Asia-Pacific, will engage in candid conversations on how and why marketing matters today.

The discussion will explore similarities across regions, as well as the distinct differences between them, highlighting what matters most to their members in executive marketing leadership roles.

The format will be interactive and primarily off the record, to encourage open exchange in a Chatham House-style setting. Only the initial conversation with the three CEOs will be recorded and shared afterwards.

Join us for this remote session featuring:

• Josh Faulks, CEO, Australian Association of National Advertisers (AANA)
• Eleni Kitra, CEO, Advertising Business Group (ABG)
• Lindsay Mouat, CEO, Association of New Zealand Advertisers (ANZA)
• Rupen Desai, WFA Asia-Pacific VP and CMO & Venture Partner, Una Terra 

The World Federation of Advertisers (WFA) brings together senior client-side marketers, including over 60 national advertiser associations across five continents, working collectively to champion better marketing in their respective markets.

The session will then open to questions, giving WFA members the opportunity to explore pressing priorities, dive into specific markets, and discuss the trends shaping Asia Pacific as a distinctive media and marketing landscape.

Date: 11 June 2026 

Time: 8am Dubai / 9.30am Mumbai / 12pm Singapore / 1pm Tokyo / 2pm Sydney / 4pm Auckland / other time zones 

For more information, you can get in touch with Chrystal c.yeong@wfanet.org