Global Marketer Week 2021

WFA Global Marketer Week 2021

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WFA Global Marketer Week is back under a new remote format from 20 to 22 April 2021.

Taking place remotely from 20 to 22 April, the event will offer unparalleled insight and thought leadership into how marketers can be a positive force for change as the world looks to build back from the pandemic.

Speakers

Our speakers

  • Conny Braams Conny Chief Digital and Marketing Officer, Unilever

    As Chief Digital and Marketing Officer, Conny is a member of the Unilever Leadership Executive and responsible for the end-to-end digital transformation of Unilever and Marketing worldwide. She has held this role since January 2020. Conny’s broad international business experience and her track-record in driving change at scale, is critical to lead the transformation of Unilever into a future-fit, purpose-led, fully digitised organisation at the leading edge of consumer marketing.
    Having joined Unilever as a marketing trainee in 1990, Conny has held a variety of local and international Marketing, Customer Development, Communications and General Management roles across Europe, Asia, Africa and the Middle East. Most recently, Conny was the Executive Vice President, Unilever, Middle Europe and General Manager, Unilever, Benelux where she led the complete digital rewire and marketing transformation of the region.

  • Rupen Desai Rupen Global Chief Marketing Officer, Dole

    Rupen is the Global CMO at Dole, a company that believes everyone should have equal access to good nutrition, delivered in a positive and sustainable manner.

    He co-founded TS/28 to partner organizations thrive in the conscience economy; is a member of the global creative council at Bayer and a former board member at Female Founders, a not-for-profit dedicated to the pursuit of gender equality in entrepreneurship and leadership.

    Prior to Dole, he was Edelman’s Vice-Chairman across Asia Pacific, Middle East and Africa. During this time, he also led Edelman’s Women’s leadership network. He began his career with Mullen Lowe, where he spent two decades, leading the Asia-Pacific region for the last six.

    He is a strong advocate of the responsibility purposeful business and creativity have, towards the interdependence between people, planet and prosperity.

  • Cheryl Goh Cheryl Group VP Marketing, Grab

    Cheryl is part of the early founding team at Grab. Starting in Kuala Lumpur as a one-woman marketing team, she has set up the marketing practise across Southeast Asia for Grab over the last six years.

    Today, she leads marketing in over 300 cities in eight countries, covering all of Grab's business verticals including transport, food, payments and logistics. She oversees Grab’s marketing efforts across the region, leading a team of over 500 marketers across Southeast Asia.

  • Marc Pritchard Marc Chief Brand Officer, P&G
  • Raja Rajamannar Raja Chief Marketing and Communications Officer, Mastercard

    Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joing the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.

  • Jane Wakely Jane Lead CMO, Mars, Inc.

    Jane Wakely is Lead CMO at Mars, Incorporated, where she’s driven the transformation of Mars’ marketing function. She believes that marketers should be architects of sustainable growth, and can make a meaningful and measurable difference in the world.

    Jane’s committed to putting people, teams and brands at the heart of marketing, inspiring and empowering Mars teams to create mutual value for people, pets, partners and the planet. With brand innovations like PEDIGREE®’s Selfie-Stix and industry-wide collaborations like the Cannes Lion-winning The Lion’s Share, Mars is regularly celebrated as one of the most innovative, creative companies in the world.

    Jane joined Mars over two decades ago for the great brands such as M&Ms®, SNICKERS®, PEDIGREE®, SHEBA® and ROYAL CANIN®, but has stayed for the people, principles and purpose of the company. She believes passionately in Mars’ purpose that the world we want tomorrow starts with how we do business today.

  • Andrew Wu Andrew Group President, Greater China, LVMH
  • Isabel Massey Isabel Global Media Director, Marketing, Diageo
  • Gail Gallie Gail Co-Founder, Project 17

    Gail is a business leader with a strong sense of social purpose.

    Gail’s background is in marketing and advertising. She has worked for both advertisers and agencies, in the public and private sectors.

    Gail started her career working for ad agencies, helping to create campaigns for a variety of clients including P&G, the Ministry of Sound, and the Labour Party. She then took a role in marketing at the BBC and over the next eight years was responsible for the strategy and delivery of many major projects, including the launches of CBeebies and BBC Three.

    On leaving the BBC Gail co-founded the strategic communications consultancy GaillieGodfrey, delivering corporate campaigns and brand strategy to a mixture of commercial and philanthropic clients, including Sony Music, the Camden Roundhouse, and the Millennium Cities Initiative. During this period Gail also worked as a freelance consultant for Comic Relief.

    In 2010 Gail was appointed CEO of the ad agency Fallon, part of the Publicis Group, delivering campaigns for clients including Cadbury, Eurostar and Skoda.

    In her spare time Gail co-founded the Outdoor Swimming Society, and is a founder Board Member of the Marketing Academy and the Dot Dot Dot business network.

  • Mark Ritson Mark Brand consultant, Marketing Week columnist

    I have a PhD in Marketing and spent 25 years working as a marketing professor. I was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT Sloan and SMU. My MBA teaching won a ton of prizes including best teacher at LBS, MIT & MBS.

    I have also worked as a global brand consultant for clients that include Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40. For thirteen years - from 2002 to 2015 - I served as the in-house professor for LVMH - the world's largest luxury group - working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon and Hennessy.

    I write a weekly column for Marketing Week. On three occasions I've won the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. I was also the British Society of Magazine Editors Business Columnist of the Year in 2018. My more scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research.

  • Chatri Sityodtong Chatri Founder, Chairman and CEO of ONE Championship

    Chatri is the Founder, Chairman, and CEO of ONE Championship (ONE), Asia’s largest global sports media property in history. ONE is a celebration of Asia's greatest cultural treasures, martial arts, and esports. Through the magic of storytelling and the power of media, ONE is on a mission to unleash real-life superheroes, celebrate values, ignite dreams, inspire nations, and change the world.

    Sityodtong is a self-made entrepreneur and lifelong martial artist from Thailand. He is also the star of the Asian edition of The Apprentice, the award-winning, global reality TV series. His rags-to-riches life story has inspired millions around the world on BBC, CNN, Bloomberg, CNBC, and other major media. He was named “Asia’s King of Martial Arts” by the Financial Times, and ranked as "Asia's 2nd Most Powerful Person in Sports" by FOX Sports. Sityodtong was recently selected as one of "Asia’s Top 100 Business Leaders" by Business Insider. 

  • Jonathan Greenblatt Jonathan CEO, Anti-Defamation League (ADL)

    Jonathan Greenblatt is the CEO of ADL (Anti-Defamation League) and its sixth National Director. As chief executive of ADL, Jonathan leads all aspects of the world’s leading anti-hate organization.  He is an accomplished entrepreneur and innovative leader with deep experience in the private, public and nonprofit sectors.

    Since becoming CEO in July 2015, Greenblatt has modernized ADL while refocusing it on the mission it has had since its founding in 1913: to fight the defamation of the Jewish people, and to secure justice and fair treatment to all.

  • Prof Dr. Johan Rockström Johan World renowned scientist and climate expert

    Johan Rockström is an internationally recognized scientist on global sustainability issues. He led the development of the Planetary Boundaries framework for human development in the current era of rapid global change. He is a leading scientist on global water resources, with more than 25 years experience in applied water research in tropical regions, and more than 150 research publications in fields ranging from applied land and water management to global sustainability.

    In addition to his research endeavours, which has been widely used to guide policy, Rockström is active as a consultant for several governments and business networks. He also acts as an advisor for sustainable development issues at international meetings including the World Economic Forum, the United Nations Sustainable Development Solutions Network (SDSN) and the United Nations Framework Convention on Climate Change Conferences (UNFCCC). Professor Rockström chairs the advisory board for the EAT Foundation and the Earth League and has been appointed as chair of the Earth Commission.

Agenda

Agenda
Tuesday, 20 April
10:00 am EDT 4:00 pm CEST 10:00 pm SGT
Welcome to Day One: Better Society
Stephan Loerke, WFA CEO
More details
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Stephan will introduce some of the main challenges that the industry faces today as society looks to build back better from the pandemic.

10:15 am EDT 4:15 pm CEST 10:15 pm SGT
Uniting against hate
Jonathan Greenblatt, CEO, ADL, Raja Rajamannar, CMO Mastercard
More details
Show more

The CEO of the Anti-Defamation League will provide his perspective on the fight against hate, both in the USA and around the world. He will be joined in conversation by WFA President, Raja Rajamannar, and the two will explore the implications of tech as a potential multiplier of hate and marketers’ responsibilities as the ultimate funders of the digital ecosystem.

With:

  • Jonathan Greenblatt, CEO, Anti-Defamation League
  • Raja Rajamannar, Mastercard Chief Marketing and Communications Officer and WFA President
10:45 am EDT 4:45 pm CEST 10:45pm SGT
The value of better marketing
Jane Wakely, Lead CMO, Mars, Isabel Massey, Global Media Director, Diageo
More details
Show more

Mars’ Lead CMO will share on their experiences of building brands for mutual value. What that means for Mars’ Associates, the people and pets that they serve, their partners and, more broadly, what this means in terms of responsibility to society at large.  This session will feature an exclusive announcement from the Global Alliance for Responsible Media as well as a discussion with another member of GARM’s steering team.

With:

  • Jane Wakely, Lead CMO, Mars, Inc.
  • Isabel Massey, Global Media Director, Diageo
11:35 am EDT 5:35 pm CEST 11:35 pm SGT
Stepping up for good and growth
Marc Pritchard, Chief Brand Officer, P&G
More details
Show more

WFA’s Global Marketer of the Year, Marc Pritchard will talk to Procter & Gamble’s journey in terms of driving diversity and inclusion within their company, across their partners and within communities around the world.

Wednesday, 21 April
11:00 am CEST 5:00 pm SGT
Welcome to Day Two: Better World
Stephan Loerke, WFA CEO
More details
Show more

Opening remarks by WFA CEO, Stephan Loerke.

11:00 am CEST 5:00 pm SGT
Marketing and the climate emergency
Prof Dr. Johan Rockström, Potsdam Institute for Climate Impact Research
More details
Show more

World renowned scientist and climate expert Dr Rockstrom will share his insight on the climate crisis and provide a shared perspective on the action needed, featuring a specially recorded introduction by Sir David Attenborough.

11:50 am CEST 5:50 pm SGT
Making the complex simple
Conny Braams, Chief Digital and Marketing Officer, Unilever
More details
Show more

Sustainability is now a mainstream consumer trend. In this session, Conny Braams, Unilever’s Chief Digital and Marketing Officer, will share the business case for sustainability based on decades of learnings from Unilever’s sustainability journey, including the role marketers play in making sustainable choices simple and preferred.

12:30 pm CEST 6:30 pm SGT
Global CMO Planet Pledge
Rupen Desai, Global CMO, Dole, Gail Gallie, Co-Founder, Project 17
More details
Show more

Join WFA and Project 17 as they share a call to action for our industry in response to the climate emergency. The session will include exclusive insight from the world’s leading Global CMOs and marketers from 37 countries represented by WFA’s National members.

We will also hear from one of the CMOs who has taken part in the initiative and who is leading the way in how to drive sustainable marketing.

With:

  • Rupen Desai, Global CMO, Dole
  • Gail Gallie, Co-Founder, Project 17
Thursday, 22 April
10:00 am CEST 4:00 pm SGT
Welcome to Day Three: Better Growth
Stephan Loerke, WFA CEO
More details
Show more

Opening remarks by WFA CEO, Stephan Loerke

10:00 am CEST 4:00 pm SGT
Adapt or perish
Chatri Sityodtong, Founder, Chairman & CEO, ONE Championship
More details
Show more

Few can boast the resume of Thai martial artist, entrepreneur, and star of Asia’s upcoming The Apprentice. Chatri will share on his experiences of his journey to create Asia’s largest global media sports property, ONE Championship.

With:

  • Chatri Sityodtong, Founder, Chairman & CEO, ONE Championship
10:50 am CEST 4:50 pm SGT
China reflections
Andrew Wu, Group President, Greater China, LVMH
More details
Show more

As a witness and participant throughout past decades, “China Oracle” Andrew Wu will share his personal observations and views on this rapidly evolving marketplace and people, with insights on what may look familiar, what may be contradictory and what may escape attention – especially under the pandemic circumstances.

With:

  • Andrew Wu, Group President, Greater China, LVMH
11:30 am CEST 5:30 pm SGT
Driving growth and social change
Cheryl Goh, Group VP Marketing, Grab
More details
Show more

As the leading superapp in Southeast Asia, Grab offers unique perspectives on the role of technology in emerging markets to improve livelihoods, help nation-build and create a safer regional community.

With:

  • Cheryl Goh, Group VP Marketing, Grab
12:00 pm CEST 6:00 pm SGT
Growth and the peril in purpose
Mark Ritson
More details
Show more

Join the inimitable Mark Ritson as he challenges the marketing and advertising industry on growth drivers and barriers, including on the power of diversity and why well-meaning efforts to be purposeful often end up in failure. 

With: 

  • Mark Ritson, Mini MBA marketing professor and columnist
10:00 am EDT 4:00 pm CEST 10:00 pm SGT
Welcome to Day One: Better Society
Stephan Loerke, WFA CEO
More details
Show more

Stephan will introduce some of the main challenges that the industry faces today as society looks to build back better from the pandemic.

10:15 am EDT 4:15 pm CEST 10:15 pm SGT
Uniting against hate
Jonathan Greenblatt, CEO, ADL, Raja Rajamannar, CMO Mastercard
More details
Show more

The CEO of the Anti-Defamation League will provide his perspective on the fight against hate, both in the USA and around the world. He will be joined in conversation by WFA President, Raja Rajamannar, and the two will explore the implications of tech as a potential multiplier of hate and marketers’ responsibilities as the ultimate funders of the digital ecosystem.

With:

  • Jonathan Greenblatt, CEO, Anti-Defamation League
  • Raja Rajamannar, Mastercard Chief Marketing and Communications Officer and WFA President
10:45 am EDT 4:45 pm CEST 10:45pm SGT
The value of better marketing
Jane Wakely, Lead CMO, Mars, Isabel Massey, Global Media Director, Diageo
More details
Show more

Mars’ Lead CMO will share on their experiences of building brands for mutual value. What that means for Mars’ Associates, the people and pets that they serve, their partners and, more broadly, what this means in terms of responsibility to society at large.  This session will feature an exclusive announcement from the Global Alliance for Responsible Media as well as a discussion with another member of GARM’s steering team.

With:

  • Jane Wakely, Lead CMO, Mars, Inc.
  • Isabel Massey, Global Media Director, Diageo
11:35 am EDT 5:35 pm CEST 11:35 pm SGT
Stepping up for good and growth
Marc Pritchard, Chief Brand Officer, P&G
More details
Show more

WFA’s Global Marketer of the Year, Marc Pritchard will talk to Procter & Gamble’s journey in terms of driving diversity and inclusion within their company, across their partners and within communities around the world.

11:00 am CEST 5:00 pm SGT
Marketing and the climate emergency
Prof Dr. Johan Rockström, Potsdam Institute for Climate Impact Research
More details
Show more

World renowned scientist and climate expert Dr Rockstrom will share his insight on the climate crisis and provide a shared perspective on the action needed, featuring a specially recorded introduction by Sir David Attenborough.

11:50 am CEST 5:50 pm SGT
Making the complex simple
Conny Braams, Chief Digital and Marketing Officer, Unilever
More details
Show more

Sustainability is now a mainstream consumer trend. In this session, Conny Braams, Unilever’s Chief Digital and Marketing Officer, will share the business case for sustainability based on decades of learnings from Unilever’s sustainability journey, including the role marketers play in making sustainable choices simple and preferred.

12:30 pm CEST 6:30 pm SGT
Global CMO Planet Pledge
Rupen Desai, Global CMO, Dole, Gail Gallie, Co-Founder, Project 17
More details
Show more

Join WFA and Project 17 as they share a call to action for our industry in response to the climate emergency. The session will include exclusive insight from the world’s leading Global CMOs and marketers from 37 countries represented by WFA’s National members.

We will also hear from one of the CMOs who has taken part in the initiative and who is leading the way in how to drive sustainable marketing.

With:

  • Rupen Desai, Global CMO, Dole
  • Gail Gallie, Co-Founder, Project 17
10:00 am CEST 4:00 pm SGT
Adapt or perish
Chatri Sityodtong, Founder, Chairman & CEO, ONE Championship
More details
Show more

Few can boast the resume of Thai martial artist, entrepreneur, and star of Asia’s upcoming The Apprentice. Chatri will share on his experiences of his journey to create Asia’s largest global media sports property, ONE Championship.

With:

  • Chatri Sityodtong, Founder, Chairman & CEO, ONE Championship
10:50 am CEST 4:50 pm SGT
China reflections
Andrew Wu, Group President, Greater China, LVMH
More details
Show more

As a witness and participant throughout past decades, “China Oracle” Andrew Wu will share his personal observations and views on this rapidly evolving marketplace and people, with insights on what may look familiar, what may be contradictory and what may escape attention – especially under the pandemic circumstances.

With:

  • Andrew Wu, Group President, Greater China, LVMH
11:30 am CEST 5:30 pm SGT
Driving growth and social change
Cheryl Goh, Group VP Marketing, Grab
More details
Show more

As the leading superapp in Southeast Asia, Grab offers unique perspectives on the role of technology in emerging markets to improve livelihoods, help nation-build and create a safer regional community.

With:

  • Cheryl Goh, Group VP Marketing, Grab
12:00 pm CEST 6:00 pm SGT
Growth and the peril in purpose
Mark Ritson
More details
Show more

Join the inimitable Mark Ritson as he challenges the marketing and advertising industry on growth drivers and barriers, including on the power of diversity and why well-meaning efforts to be purposeful often end up in failure. 

With: 

  • Mark Ritson, Mini MBA marketing professor and columnist
Register 2019 Highlights

2019 highlights

WFA Global Marketer Week 2019: Highlights from Lisbon

Why come to Global Marketer Week?

Keith Weed, Unilever: A view of tomorrow

Raja Rajamannar, Mastercard: Brand purpose in a chaotic world

Geoff Seeley, Airbnb: The same, but different

Syl Saller, Diageo: The meaning of leadership

In conversation with Sir Martin Sorrell

Terry Kawaja, LUMA Partners: The real trends in marketing

Keith Weed, Unilever: "Advertising without trust is just noise."

Sir Martin Sorrell: "Marketing now is like running an election campaign without an election date."

Syl Saller, Diageo: "People really have to focus on the strength of their leadership"

Raja Rajamannar, Mastercard: "Brand and purpose are not the private territory of the marketer"

Geoff Seeley, Airbnb: "We talk about plumbing and problems. Let’s talk about people and art"

David Wheldon, RBS: "Facebook and Google would be wise to look at their own trust data"

Blake Cahill, Philips: "In most cases, regulation is good"

Taide Guajardo, P&G: "We've lost focus on content quality that conquers hearts and minds"

Terry Kawaja, LUMA: "The breakdown of trust mirrors what's happening at the large platforms"

Mikko Kotila on platforms: "Understand the algorithm and you will see the impossibility of our asks"

Jon Wilkins, Karmarama: "There is not an algorithm in the world that will tell you how to innovate"

WFA Better Marketing: Belinda Smith, Electronic Arts

WFA Better Marketing: Jon Wilkins, Karmarama

WFA Better Marketing: Paul Kemp-Robertson, Contagious

WFA Better Marketing: Adrian Lovett, World Wide Web Foundation

10 years of WFA Project Reconnect: What did we learn?

WFA Research: Bridging the gap between marketing and policy

WFA Policy Forum 2019: Briding the gap between policy and marketing

2019 participants

Partners

Partners

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