Media Forum - Building first party data - About
Meeting for global/regional media directors or similar
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In a ‘warts-and-all’ format under the Chatham House Rule, WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.
Topic: Building First Party Data
As digital marketing shifts from third party identifiers towards a more privacy centric approach, the case for investing in a first party data strategy is clear.
In this session, Levi's will share on their journey to build its first-party assets followed by Peloton presenting on how their organisation has been nurturing first party relationships with its customers by focusing on providing value, in the shape of loyalty offers, in return for their information.
The full agenda can be found here.
8am New York | 1pm London | Other time zones
This Forum is by invitation only.