About WFA In-House Forum

(CEST) Brandtech Beach

WFA In-House Forum

For global/regional in-house agency leaders and specialists

The In-House Forum brings together senior marketers and creative leaders responsible for the strategy, performance, and innovation of their creative in-house agencies. The group provides a collaborative space for members to share best practices, insights, and resources to optimise the impact of creative in-house teams and drive business growth.

Topic: The New Rules of In-House Creativity: Agents, Talent, and Impact

Speakers:

  • Selina Sykes (Beauty & Wellbeing VP & Head of Digital Marketing & Social First, Unilever) | Running Fully Agentic: Inside Unilever’s Beauty AI Studio
  • Taylor Erin (Executive Creative Director, Instacart) | Building World-Class Creative In-House: Instacart’s Local Produce
  • Eli Vélez (Head of Brand Creative Management, Global Team, Visa) | Moderating roundtable discussion

8:00 - 8:30 Networking breakfast
8:30 - 10:30 Meeting

To RSVP please contact Julia Kraft j.kraft@wfanet.org

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