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Gender Bias in Advertising: Research, Trends and New Visual Language
Read more about "Gender Bias in Advertising: Research, Trends and New Visual Language"In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley, and even on Madison Avenue. But is the advertising industry making strides toward improving representation of women overall? This report is the first to answer that question through a rigorous, data-driven approach.
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Understanding Transgender Inclusivity in Advertising
Read more about "Understanding Transgender Inclusivity in Advertising"This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a quantitative study conducted using J. Walter Thompson SONAR™
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