Inclusive Marketing per label

  1.    GLAAD: Advertising Visibility Index
    Cannes LionsInclusive marketing

    GLAAD: Advertising Visibility Index

    GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and advertising campaigns.

    Read more about "GLAAD: Advertising Visibility Index"
  2.    Insight & Strategy | Ford: Very Gay Raptor
    Advertising & policyInclusive marketing

    Insight & Strategy | Ford: Very Gay Raptor

    How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.

    This article was originally published in Contagious I/O on 16 June 2022

    Read more about "Insight & Strategy | Ford: Very Gay Raptor"
  3.    Case study | Motor Neurone Disease New Zealand: David’s Unusables

    Case study | Motor Neurone Disease New Zealand: David’s Unusables

    Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.

    This article was originally published in Contagious I/O on 17 June 2022

    Read more about "Case study | Motor Neurone Disease New Zealand: David’s Unusables"
  4.    Case study | FELGTB: #RealVoicesOfPride
    Advertising & policyInclusive marketing

    Case study | FELGTB: #RealVoicesOfPride

    Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice

    This article was originally published in Contagious I/O on 24 June 2022

    Read more about "Case study | FELGTB: #RealVoicesOfPride"
  5.    Insight & Strategy | WeCapital: Data Tienda
    Advertising & policyInclusive marketing

    Insight & Strategy | WeCapital: Data Tienda

    How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of thousands of women in Mexico.

    This article was originally published in Contagious I/O on 4 July 2022

    Read more about "Insight & Strategy | WeCapital: Data Tienda"
  6.    Case study | Cox Communications: Project Convey
    Advertising & policyInclusive marketing

    Case study | Cox Communications: Project Convey

    Cable provider creates video chat system to help individuals with autism interpret emotions.

    This article was originally published in Contagious I/O on 22 April 2022.

    Read more about "Case study | Cox Communications: Project Convey"
  7.    Insight & Strategy | Spark: Beyond Binary Code
    Advertising & policyInclusive marketing

    Insight & Strategy | Spark: Beyond Binary Code

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's relationship with their data.

    This article was originally published in Contagious I/O on 21 April 2022

    Read more about "Insight & Strategy | Spark: Beyond Binary Code"
  8.    Case study | Dell & Intel: I Will Always Be Me
    Advertising & policyInclusive marketing

    Case study | Dell & Intel: I Will Always Be Me

    Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

    This article was originally published in Contagious I/O on 3 March 2022

    Read more about "Case study | Dell & Intel: I Will Always Be Me"
  9.    Case study | Lacoste: The Théo Curin Collection
    Advertising & policyInclusive marketing

    Case study | Lacoste: The Théo Curin Collection

    Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

    This article was originally published in Contagious on 8 April 2022

    Read more about "Case study | Lacoste: The Théo Curin Collection"
  10.    Beyond reverse mentoring: avoiding age-bias in recruitment

    Beyond reverse mentoring: avoiding age-bias in recruitment

    The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.

    Read more about "Beyond reverse mentoring: avoiding age-bias in recruitment"
  11.    Getting support to overcome ageism in the workplace

    Getting support to overcome ageism in the workplace

    Greys Matter was established to support businesses in their journey to become fully Inclusive and Fair. 

    Read more about "Getting support to overcome ageism in the workplace"
  12.    Raising awareness and understanding on menopause

    Raising awareness and understanding on menopause

    Diageo has launched its first ever global Menopause Guidelines ‘Thriving Through Menopause’. 

    Read more about "Raising awareness and understanding on menopause"
  13.    Creating frameworks to encourage taking care of mental health
    Inclusive marketing

    Creating frameworks to encourage taking care of mental health

    Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an in-house legal team and their legal service providers have come together to reach a shared agenda for supporting colleague mental health and wellbeing.

    Read more about "Creating frameworks to encourage taking care of mental health"
  14.    Providing tools for employees’ mental health
    Inclusive marketing

    Providing tools for employees’ mental health

    EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of its employees by offering them free resources to help them “find balance so that they can fully engage at the office and in life.”

    Read more about "Providing tools for employees’ mental health"
  15.    Addressing the stigma around mental health
    Inclusive marketing

    Addressing the stigma around mental health

    In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for physical or mental health reasons.

    Read more about "Addressing the stigma around mental health"