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Empowering people to be LGBTQ+ allies and role models
Read more about "Empowering people to be LGBTQ+ allies and role models"Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and training, including Ally and Role Model training.
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Creating programmes dedicated to specific ethnic minorities
Read more about "Creating programmes dedicated to specific ethnic minorities"Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal Relations (PAR) program company.
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Educating all on racial inequity and bias
Read more about "Educating all on racial inequity and bias"Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as systemic racial inequity in its institutional and structural forms.
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Inclusive marketingSupporting back-to-work ‘returners’
Read more about "Supporting back-to-work ‘returners’"The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.
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Challenging the stigma around disability
Read more about "Challenging the stigma around disability"Barclay’s This is Me initiative challenges the stigma around disability and mental health in the workplace.
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Setting goals and targets on Disability Inclusion
Read more about "Setting goals and targets on Disability Inclusion"Over 15% of the global population live with a disability, but they are still the largest under-represented group in the world. To address this, Unilever has committed to building an organisation that is a beacon of diversity and inclusion by setting a global goal to have 5% of their workforce represented by people with a disability by 2025, as well as becoming the no.1 employer of choice for people with a disability.
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Inclusive marketingSupporting employees balance work and life responsibilities
Read more about "Supporting employees balance work and life responsibilities"Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities, particularly caretaking duties at all life stages.
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Inclusive marketingAdopting policies that benefit all caregivers
Read more about "Adopting policies that benefit all caregivers"Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.
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Inclusive marketing
Making DEI a top area of focus
Read more about "Making DEI a top area of focus"To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I strategies and demonstrate personal passion and accountability. At Unilever this is recognised as part of the company culture, with CEO Alan Jope driving Equity, Diversity & Inclusion as one of the top three strategic focus areas for the business.
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Inclusive marketingSetting up country-specific ERGs
Read more about "Setting up country-specific ERGs"It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable support.
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Advertising & policyInclusive marketingCase study | L'Oréal: Transformation
Read more about "Case study | L'Oréal: Transformation"Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.
This article was originally published in Contagious I/O on 27 April 2022
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Advertising & policyInclusive marketingCase study | Libresse: Vulva Kebaya
Read more about "Case study | Libresse: Vulva Kebaya"Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female anatomy.
This article was originally published in Contagious I/O on 9 March 2022
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Advertising & policyInclusive marketingCase study | Xbox: Therapeutic Play
Read more about "Case study | Xbox: Therapeutic Play"Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare hereditary disorder.
This article was originally published in Contagious I/O on 11 April 2022
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Advertising & policyInclusive marketingCase study | Pilsen Callao: E-nterpreters
Read more about "Case study | Pilsen Callao: E-nterpreters"Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players don’t get left out of the conversation
This article was originally published in Contagious on 9 April 2022
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Inclusive marketingSurvey finds poor mental health among industry workers
Read more about "Survey finds poor mental health among industry workers"NABS, a UK wellbeing charity for the advertising an media industry, presented the results of a survey that highlights the worrying meltal health condition of many marketing professionals.
