Inclusive Marketing Community overview

WFA Inclusive Marketing Community

The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.

Join the Community
WFA Inclusive Marketing Community

The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.

Key resources

Bias In AI and Inclusive Prompting

Bias In AI and Inclusive Prompting

A webinar to identify and combat bias in AI-generated outputs, learn how to prompt AI tools through an inclusive lens and build confidence in leveraging AI as a force for inclusion and innovation.
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Supplier Diversity Playbook

Supplier Diversity Playbook

Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Production

Guide to Inclusive Production

Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Inclusive Media Planning and Buying

Inclusive Media Planning and Buying

A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive. 
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Guide to Potential Areas for Bias in the Creative Process

Guide to Potential Areas for Bias in the Creative Process

A voluntary framework that highlights 12 key areas where bias can occur,
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Guide to Progressive Gender Portrayals in Advertising

Guide to Progressive Gender Portrayals in Advertising

This guide aims to illustrate how the advertising industry needs to move with the times in terms of gender portrayals in advertising.
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Upcoming Community events

There are no meetings published at the moment. Please check back later!

Our ambassadors

  • Susan Akkad
    Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
  • Efrain Ayala
    Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
  • Jerry Daykin
    Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI

News

RSS Feed
  1. The Diversity Study 2020

    The Diversity Study 2020

    Kantar

    Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support

    Read more about "The Diversity Study 2020"
  2. Inclusive Visual Search Guide
    Media & analytics

    Inclusive Visual Search Guide

    Getty Images

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content choices which drive authentic and inclusive representation in visual communications.

    Read more about "Inclusive Visual Search Guide"
  3. Visual GPS Summer Update

    Visual GPS Summer Update

    Getty Images

    New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently committed to inclusivity and diversity in their advertising and say brands still need to go further to achieve genuine representation

    Read more about "Visual GPS Summer Update"
  4. WEPs Gender Gap Analysis Tool

    WEPs Gender Gap Analysis Tool

    UN Women

    The Women's Empowerment Principles Gap Analysis Tool (WEPs Tool) helps companies indentify strenghts, gaps, and opportunities to improve their performance on gender equality.

    Read more about "WEPs Gender Gap Analysis Tool"
  5. 50 things to create a more anti-racist workplace

    50 things to create a more anti-racist workplace

    3% Movement

    Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist workplace.

    Read more about "50 things to create a more anti-racist workplace"
  6. YouTube video trends: how the world is responding to the rallying cry for racial justice

    YouTube video trends: how the world is responding to the rallying cry for racial justice

    Google

    Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George Floyd

    Read more about "YouTube video trends: how the world is responding to the rallying cry for racial justice"
  7. What YouTube ads reveal about gender bias in marketing (2019)

    What YouTube ads reveal about gender bias in marketing (2019)

    Geena Davis Institute

    Study uncovers some of the problems around gender representation in YouTube advertising across different verticals

    Read more about "What YouTube ads reveal about gender bias in marketing (2019)"
  8. Advertising standards and practices on non-discrimination

    Advertising standards and practices on non-discrimination

    International Council for Advertising Self-Regulation
    This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices around discrimination issues in advertising.
    Read more about "Advertising standards and practices on non-discrimination"
  9. Study: Consumers follow brand promises on fighting racism and hatred

    Study: Consumers follow brand promises on fighting racism and hatred

    4A's

    49% of consumers appreciate brands making efforts to fight racism, hatred and misinformation; 28% believe that brands should lead the effort to fight racism, hatred and misinformation, research by the 4A's shows

    Read more about "Study: Consumers follow brand promises on fighting racism and hatred"

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