The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Join the CommunityKey resources
Inclusive Gen AI Marketing Framework
A voluntary framework to help brands leverage AI as a driver of inclusive brand growth
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Guide to Inclusive Insights
A voluntary framework for consumer insights leads seeking to embed inclusion into consumer research, data interpretation and strategic desicion-making
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Guide to Supplier Diversity
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Guide to Progressive Gender Portrayals in Advertising
A voluntary framework that highlights 12 key areas where bias can occur.
See more Upcoming Community events
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange. It convenes senior global and regional brand leaders who share the common belief that more inclusive marketing helps drive measurable return on investment.
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
Related content
RSS Feed-
Inclusive marketingAdvertising & policyWFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences
Resource provides “ideas to steal” from successful initiatives that companies can adopt
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Beyond reverse mentoring: avoiding age-bias in recruitment
Read more about "Beyond reverse mentoring: avoiding age-bias in recruitment"The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.
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Getting support to overcome ageism in the workplace
Read more about "Getting support to overcome ageism in the workplace"Greys Matter was established to support businesses in their journey to become fully Inclusive and Fair.
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Raising awareness and understanding on menopause
Read more about "Raising awareness and understanding on menopause"Diageo has launched its first ever global Menopause Guidelines ‘Thriving Through Menopause’.
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Inclusive marketingCreating frameworks to encourage taking care of mental health
Read more about "Creating frameworks to encourage taking care of mental health"Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an in-house legal team and their legal service providers have come together to reach a shared agenda for supporting colleague mental health and wellbeing.
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Inclusive marketingProviding tools for employees’ mental health
Read more about "Providing tools for employees’ mental health"EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of its employees by offering them free resources to help them “find balance so that they can fully engage at the office and in life.”
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Inclusive marketingAddressing the stigma around mental health
Read more about "Addressing the stigma around mental health"In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for physical or mental health reasons.
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Empowering people to be LGBTQ+ allies and role models
Read more about "Empowering people to be LGBTQ+ allies and role models"Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and training, including Ally and Role Model training.
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Creating programmes dedicated to specific ethnic minorities
Read more about "Creating programmes dedicated to specific ethnic minorities"Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal Relations (PAR) program company.
Contact
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Camelia Podgorean
c.cristache@wfanet.org -
Zoe Steele
