Inclusive Marketing Community overview

WFA Inclusive Marketing Community

The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.

Join the Community

The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.

Key resources

Inclusive Gen AI Marketing Framework

A voluntary framework to help brands leverage AI as a driver of inclusive brand growth 
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Guide to Inclusive Insights

A voluntary framework for consumer insights leads seeking to embed inclusion into consumer research, data interpretation and strategic desicion-making
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Guide to Inclusive Production

Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Guide to Supplier Diversity

Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Media Planning and Buying

A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive. 
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Guide to Progressive Gender Portrayals in Advertising

A voluntary framework that highlights 12 key areas where bias can occur.
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Upcoming Community events

There are no meetings published at the moment. Please check back later!

Our ambassadors

  • Susan Akkad
    Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
  • Efrain Ayala
    Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
  • Jerry Daykin
    Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI

Related content

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  1. Supporting back-to-work ‘returners’
    Case studies
    Inclusive marketing

    Supporting back-to-work ‘returners’

    WFA

    The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.

    Read more about "Supporting back-to-work ‘returners’"
  2. Challenging the stigma around disability

    Challenging the stigma around disability

    WFA

    Barclay’s This is Me initiative challenges the stigma around disability and mental health in the workplace.

    Read more about "Challenging the stigma around disability"
  3. Setting goals and targets on Disability Inclusion

    Setting goals and targets on Disability Inclusion

    WFA

    Over 15% of the global population live with a disability, but they are still the largest under-represented group in the world. To address this, Unilever has committed to building an organisation that is a beacon of diversity and inclusion by setting a global goal to have 5% of their workforce represented by people with a disability by 2025, as well as becoming the no.1 employer of choice for people with a disability.

    Read more about "Setting goals and targets on Disability Inclusion"
  4. Supporting employees balance work and life responsibilities
    Case studies
    Inclusive marketing

    Supporting employees balance work and life responsibilities

    WFA

    Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities, particularly caretaking duties at all life stages.

    Read more about "Supporting employees balance work and life responsibilities"
  5. Adopting policies that benefit all caregivers
    Case studies
    Inclusive marketing

    Adopting policies that benefit all caregivers

    WFA

    Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.

    Read more about "Adopting policies that benefit all caregivers"
  6. Making DEI a top area of focus
    Case studies
    Inclusive marketing

    Making DEI a top area of focus

    WFA

    To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I strategies and demonstrate personal passion and accountability. At Unilever this is recognised as part of the company culture, with CEO Alan Jope driving Equity, Diversity & Inclusion as one of the top three strategic focus areas for the business.  

    Read more about "Making DEI a top area of focus"
  7. Setting up country-specific ERGs
    Case studies
    Inclusive marketing

    Setting up country-specific ERGs

    WFA

    It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable support.

    Read more about "Setting up country-specific ERGs"
  8. Remembering George Floyd and our promises
    Expert opinion
    Advertising & policyInclusive marketing

    Remembering George Floyd and our promises

    Belinda Smith

    On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the industry is doing enough on Diversity, Equity and Inclusion

    Read more about "Remembering George Floyd and our promises"
  9. Case study | L'Oréal: Transformation
    Case studies
    Advertising & policyInclusive marketing

    Case study | L'Oréal: Transformation

    Contagious I/O

    Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.

    This article was originally published in Contagious I/O on 27 April 2022

    Read more about "Case study | L'Oréal: Transformation"

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