Inclusive Marketing Community overview

WFA Inclusive Marketing Community

The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.

Join the Community

The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.

Key resources

Inclusive Gen AI Marketing Framework

A voluntary framework to help brands leverage AI as a driver of inclusive brand growth 
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Guide to Inclusive Insights

A voluntary framework for consumer insights leads seeking to embed inclusion into consumer research, data interpretation and strategic desicion-making
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Guide to Inclusive Production

Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Guide to Supplier Diversity

Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Media Planning and Buying

A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive. 
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Guide to Progressive Gender Portrayals in Advertising

A voluntary framework that highlights 12 key areas where bias can occur.
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Upcoming Community events

There are no meetings published at the moment. Please check back later!

Our ambassadors

  • Susan Akkad
    Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
  • Efrain Ayala
    Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
  • Jerry Daykin
    Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI

Related content

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  1. Benchmark: Tracking media in-feed on social platforms
    BenchmarkGuides & templates
    Advertising & policy

    Benchmark: Tracking media in-feed on social platforms

    WFA

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
  2. WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
    Expert opinionVideo
    Advertising & policyDigital policyInclusive marketing

    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai

    WFA

    WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands rising up to the climate challenge, talent and the 'great reawakening' and his leadership role in APAC.

    Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"
  3. WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
    Expert opinionVideo
    Advertising & policyDigital policyInclusive marketing

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive advertising and how to address the climate emergency.

    Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"
  4. Case study | Cox Communications: Project Convey
    Case studies
    Advertising & policyInclusive marketing

    Case study | Cox Communications: Project Convey

    Contagious I/O

    Cable provider creates video chat system to help individuals with autism interpret emotions.

    This article was originally published in Contagious I/O on 22 April 2022.

    Read more about "Case study | Cox Communications: Project Convey"
  5. Insight & Strategy | Spark: Beyond Binary Code
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy | Spark: Beyond Binary Code

    Contagious I/O

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's relationship with their data.

    This article was originally published in Contagious I/O on 21 April 2022

    Read more about "Insight & Strategy | Spark: Beyond Binary Code"
  6. Case study | Dell & Intel: I Will Always Be Me
    Case studies
    Advertising & policyInclusive marketing

    Case study | Dell & Intel: I Will Always Be Me

    Contagious I/O

    Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

    This article was originally published in Contagious I/O on 3 March 2022

    Read more about "Case study | Dell & Intel: I Will Always Be Me"
  7. Case study | Lacoste: The Théo Curin Collection
    Case studies
    Advertising & policyInclusive marketing

    Case study | Lacoste: The Théo Curin Collection

    Contagious I/O

    Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

    This article was originally published in Contagious on 8 April 2022

    Read more about "Case study | Lacoste: The Théo Curin Collection"
  8. Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    Benchmark
    Marketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    WFA

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage of the purchase funnel for fast moving CPGs.

    Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"
  9. WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
    Press releasesGuides & templates
    Advertising & policyInclusive marketing

    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

    WFA

    Charter defines set of universal requirements for global organisations to improve their employees’ lived experiences

    Resource provides “ideas to steal” from successful initiatives that companies can adopt

    Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"

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