The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Key resources
Bias In AI and Inclusive Prompting
A webinar to identify and combat bias in AI-generated outputs, learn how to prompt AI tools through an inclusive lens and build confidence in leveraging AI as a force for inclusion and innovation.
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Supplier Diversity Playbook
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Guide to Potential Areas for Bias in the Creative Process
A voluntary framework that highlights 12 key areas where bias can occur,
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Guide to Progressive Gender Portrayals in Advertising
This guide aims to illustrate how the advertising industry needs to move with the times in terms of gender portrayals in advertising.
See more Upcoming Community events
There are no meetings published at the moment. Please check back later!
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
News
RSS Feed-
Inclusive marketingCase study | Warner Music Group: Saylists
Read more about "Case study | Warner Music Group: Saylists"Record label teams up with Apple Music to offer speech therapy for kids through its songs
This article was originally published in Contagious I/O on 3 June 2021
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Inclusive marketingUnstereotype Alliance 'State of the Industry' report 2021
Read more about "Unstereotype Alliance 'State of the Industry' report 2021"Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and inclusion.
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Inclusive marketingCase study | Home Centre: A Dad's Job
Read more about "Case study | Home Centre: A Dad's Job"UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads
This article was originally published in Contagious I/O on 2 May 2021
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Inclusive marketingCase study | Samsung: Tallk
Read more about "Case study | Samsung: Tallk"Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
This article was originally published in Contagious I/O on 22 April 2021 -
Inclusive marketingGender Bias & Inclusion in Advertising in India
Read more about "Gender Bias & Inclusion in Advertising in India"A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on TV and YouTube during 2019
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Inclusive marketingInsight & Strategy | Frida Mom: Fourth Trimester
Read more about "Insight & Strategy | Frida Mom: Fourth Trimester"How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new product line
This article was originally published in Contagious I/O on 1 April 2021
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Inclusive marketingCase study | Dove: Show Us. It's On Us
Read more about "Case study | Dove: Show Us. It's On Us"FMCG giant spurs brands to be more inclusive by funding diverse casting costs
This article was originally published in Contagious I/O on 26 March 2021
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Inclusive marketing54% of people don't feel culturally represented in online ads, Facebook study finds
Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of more than 1,200 brand life studies and an analysis of 1,022 global Facebook video ads.
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Inclusive marketingCase study | Brahma: What you see today
Read more about "Case study | Brahma: What you see today"Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change
This article was originally published in Contagious I/O on 25 February 2021
Contact
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Camelia Cristache
c.cristache@wfanet.org -
Laura Baeyens
l.baeyens@wfanet.org -
Zoe Steele
z.steele@wfanet.org
