The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Join the CommunityKey resources
Inclusive Gen AI Marketing Framework
A voluntary framework to help brands leverage AI as a driver of inclusive brand growth
See more 
Guide to Inclusive Insights
A voluntary framework for consumer insights leads seeking to embed inclusion into consumer research, data interpretation and strategic desicion-making
See more 
Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Guide to Supplier Diversity
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
See more 
Guide to Progressive Gender Portrayals in Advertising
A voluntary framework that highlights 12 key areas where bias can occur.
See more Upcoming Community events
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
Related content
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Inclusive marketingDelivering diversity is a must-pass test
Read more about "Delivering diversity is a must-pass test"The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO, explains why we need to accelerate our impact.
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Inclusive marketing54% of people don't feel culturally represented in online ads, Facebook study finds
Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of more than 1,200 brand life studies and an analysis of 1,022 global Facebook video ads.
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Inclusive marketingCase study | Brahma: What you see today
Read more about "Case study | Brahma: What you see today"Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change
This article was originally published in Contagious I/O on 25 February 2021
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Inclusive marketingInsight & Strategy | Mattel: Creatable World
Read more about "Insight & Strategy | Mattel: Creatable World"Why a toy maker decided to remodel conventions with a genderless doll range
This article was originally published in Contagious I/O on 2 December 2019
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Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technologyWFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
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Advertising & policyInclusive marketingUK associations unveil ‘All In’ campaign to help build a more inclusive ad industry
Read more about "UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry"ISBA, Advertising Association and IPA to launch industry-wide census on diversity in UK advertising on March 10
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Inclusive marketingInsight & Strategy | Doritos: The Best Gift
Read more about "Insight & Strategy | Doritos: The Best Gift"Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico
This article was originally published in Contagious I/O on 22 January 2021
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Case study | Aeromexico: Not quite all-American
Read more about "Case study | Aeromexico: Not quite all-American"Mexican airline tackles prejudice using DNA testing
This article was originally published in Contagious I/O on 28 January 2019
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Case study | Mastercard: True Name
Read more about "Case study | Mastercard: True Name"Financial services company launches card to ease pain point in the LGBTQIA+ community
This article was originally published in Contagious I/O on 7 July 2020
Contact
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Camelia Podgorean
c.cristache@wfanet.org -
Zoe Steele
