Inclusive Marketing Community overview

WFA Inclusive Marketing Community

The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.

Join the Community

The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.

Key resources

Inclusive Gen AI Marketing Framework

A voluntary framework to help brands leverage AI as a driver of inclusive brand growth 
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Guide to Inclusive Insights

A voluntary framework for consumer insights leads seeking to embed inclusion into consumer research, data interpretation and strategic desicion-making
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Guide to Inclusive Production

Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Guide to Supplier Diversity

Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Media Planning and Buying

A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive. 
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Guide to Progressive Gender Portrayals in Advertising

A voluntary framework that highlights 12 key areas where bias can occur.
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Upcoming Community events

  1. Inclusive Marketing Community Meeting

    2 Dec 2026

    There are places available.

    The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange. It convenes senior global and regional brand leaders who share the common belief that more inclusive marketing helps drive measurable return on investment. 

    More information Register for this meeting

Our ambassadors

  • Susan Akkad
    Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
  • Efrain Ayala
    Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
  • Jerry Daykin
    Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI

Related content

RSS Feed
  1. Case study | Aeromexico: Not quite all-American
    Case studies

    Case study | Aeromexico: Not quite all-American

    Contagious I/O

    Mexican airline tackles prejudice using DNA testing

    This article was originally published in Contagious I/O on 28 January 2019

    Read more about "Case study | Aeromexico: Not quite all-American"
  2. Case study | Mastercard: True Name
    Case studies

    Case study | Mastercard: True Name

    Contagious I/O

    Financial services company launches card to ease pain point in the LGBTQIA+ community

    This article was originally published in Contagious I/O on 7 July 2020

    Read more about "Case study | Mastercard: True Name"
  3. Insight & Strategy: Google Creatability
    Case studies

    Insight & Strategy: Google Creatability

    Contagious I/O

    How Google used the power of the web and AI to improve the accessibility of art and music

    This article was originally published in Contagious I/O on 28 June 2019

    Read more about "Insight & Strategy: Google Creatability"
  4. Case study | Dove: Women like us

    Case study | Dove: Women like us

    Contagious I/O
    Personal care brand partners with stock image supplier to challenge public perception of women

    This article was originally published in Contagious I/O on 4 April 2019.

    Read more about "Case study | Dove: Women like us"
  5. Interactive Tool: Gender equality attitudes study 2019

    Interactive Tool: Gender equality attitudes study 2019

    Unstereotype Alliance, UN Women

    The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality Attitudes pilot study 2019.

    Read more about "Interactive Tool: Gender equality attitudes study 2019"
  6. Sourcing’s diversity power
    Expert opinion
    Inclusive marketingAdvertising & policyAgency management

    Sourcing’s diversity power

    Laura Forcetti

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change. Laura Forcetti, Global Lead on Marketing Sourcing at the WFA, says the key is to take a human approach rather than purely rely on certifications and metrics.

    Read more about "Sourcing’s diversity power"
  7. Webinar: Diversidad e inclusion en la industria publicitaria
    Video
    Inclusive marketingAdvertising & policy

    Webinar: Diversidad e inclusion en la industria publicitaria

    WFA

    ¿Qué pueden hacer las marcas para intensificar sus esfuerzos de diversidad e inclusión?

    Read more about "Webinar: Diversidad e inclusion en la industria publicitaria"
  8. Greek marketers address diversity and inclusion
    News
    Inclusive marketingAdvertising & policy

    Greek marketers address diversity and inclusion

    WFA

    WFA Global Diversity Ambassador Jerry Daykin highlights the importance for brands to embrace D&I at HAA’s virtual Breakfast Session

    Read more about "Greek marketers address diversity and inclusion"
  9. Unstereotype Alliance launches UAE chapter
    News
    Inclusive marketingAdvertising & policy

    Unstereotype Alliance launches UAE chapter

    WFA

    Founding members include Advertising Business Group (ABG), Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom Media Group, Snap Inc. and Unilever

    Read more about "Unstereotype Alliance launches UAE chapter"

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