Inclusive Marketing Community overview

WFA Inclusive Marketing Community

The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.

Join the Community

The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.

Key resources

Inclusive Gen AI Marketing Framework

A voluntary framework to help brands leverage AI as a driver of inclusive brand growth 
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Guide to Inclusive Insights

A voluntary framework for consumer insights leads seeking to embed inclusion into consumer research, data interpretation and strategic desicion-making
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Guide to Inclusive Production

Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Guide to Supplier Diversity

Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Media Planning and Buying

A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive. 
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Guide to Progressive Gender Portrayals in Advertising

A voluntary framework that highlights 12 key areas where bias can occur.
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Upcoming Community events

  1. Inclusive Marketing Community Meeting

    2 Dec 2026

    There are places available.

    The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange. It convenes senior global and regional brand leaders who share the common belief that more inclusive marketing helps drive measurable return on investment. 

    More information Register for this meeting

Our ambassadors

  • Susan Akkad
    Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
  • Efrain Ayala
    Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
  • Jerry Daykin
    Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI

Related content

RSS Feed
  1. EU's Gender Equality Index 2020

    EU's Gender Equality Index 2020

    WFA

    With a score of 67.9 out of 100, the EU is at least 60 years away from reaching complete gender equality, if we continue at the current pace. The latest Gender Equality Index from the European Institute for Gender Equality (EIGE) shows that the EU is improving by just half a point each year.

    Read more about "EU's Gender Equality Index 2020"
  2. Power of the Black Community - From Moment to Movement

    Power of the Black Community - From Moment to Movement

    Nielsen

    According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse Intelligence Series on African American consumers, Black influence on the economy and pop culture continues to drive not only significant moments in history, but drive change across industries and digital platforms. 

    Read more about "Power of the Black Community - From Moment to Movement"
  3. WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    Expert opinionVideo
    Inclusive marketingAdvertising & policyBrand purpose

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    WFA

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

    Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"
  4. Expert opinionVideo
    Inclusive marketingAdvertising & policy

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    WFA

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

    Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"
  5. Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism
    News
    Inclusive marketingAdvertising & policy

    Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism

    WFA

    bvA launches taskforce on Diversity & Inclusion

    Read more about "Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism"
  6. The Diversity Study 2020

    The Diversity Study 2020

    Kantar

    Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support

    Read more about "The Diversity Study 2020"
  7. Australian association unveils new Code of Ethics
    News
    Inclusive marketingAdvertising & policy

    Australian association unveils new Code of Ethics

    WFA

    AANA’s new advertising Code of Ethics will take effect on 1 February 2021

    Read more about "Australian association unveils new Code of Ethics"
  8. Inclusive Visual Search Guide
    Media & analytics

    Inclusive Visual Search Guide

    Getty Images

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content choices which drive authentic and inclusive representation in visual communications.

    Read more about "Inclusive Visual Search Guide"
  9. Sustainability and procurement
    Expert opinion
    Inclusive marketingMarketing procurementSustainabilityMarketing procurement

    Sustainability and procurement

    Laura Forcetti

    Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic advisors, says Laura Forcetti, WFA's Global Lead, Marketing Sourcing

    Read more about "Sustainability and procurement"

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Stay in touch and participate in WFA's inclusive marketing work.

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