The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Join the CommunityKey resources
Bias In AI and Inclusive Prompting
A webinar to identify and combat bias in AI-generated outputs, learn how to prompt AI tools through an inclusive lens and build confidence in leveraging AI as a force for inclusion and innovation.
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Supplier Diversity Playbook
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Guide to Potential Areas for Bias in the Creative Process
A voluntary framework that highlights 12 key areas where bias can occur,
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Guide to Progressive Gender Portrayals in Advertising
This guide aims to illustrate how the advertising industry needs to move with the times in terms of gender portrayals in advertising.
See more Upcoming Community events
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Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.
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The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
Related content
RSS Feed-
Advertising & policyInclusive marketing
WFA Better Marketing Pod Ep.1: Diversity & Inclusion
Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin
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Advertising & policyInclusive marketingDutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism
Read more about "Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism"bvA launches taskforce on Diversity & Inclusion
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The Diversity Study 2020
Read more about "The Diversity Study 2020"Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support
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Advertising & policyInclusive marketingAustralian association unveils new Code of Ethics
Read more about "Australian association unveils new Code of Ethics"AANA’s new advertising Code of Ethics will take effect on 1 February 2021
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Media & analyticsInclusive Visual Search Guide
Read more about "Inclusive Visual Search Guide"Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content choices which drive authentic and inclusive representation in visual communications.
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Marketing procurementInclusive marketingSustainabilityMarketing procurementSustainability and procurement
Read more about "Sustainability and procurement"Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic advisors, says Laura Forcetti, WFA's Global Lead, Marketing Sourcing
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Marketing procurementInclusive marketingMarketing procurementSourcing Forum meeting overview (July 2020)
Read more about "Sourcing Forum meeting overview (July 2020)"Overview of the Sourcing Forum held remotely on July 2nd, 2020.
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Visual GPS Summer Update
Read more about "Visual GPS Summer Update"New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently committed to inclusivity and diversity in their advertising and say brands still need to go further to achieve genuine representation
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Advertising & policyInclusive marketingUnstereotype Alliance launches UK chapter
Read more about "Unstereotype Alliance launches UK chapter"Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar, Kellogg’s, Mars, Tesco, Unilever, Vodafone and WPP
Contact
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Camelia Cristache
c.cristache@wfanet.org -
Zoe Steele
z.steele@wfanet.org
