The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Join the CommunityKey resources
Inclusive Gen AI Marketing Framework
A voluntary framework to help brands leverage AI as a driver of inclusive brand growth
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Guide to Inclusive Insights
A voluntary framework for consumer insights leads seeking to embed inclusion into consumer research, data interpretation and strategic desicion-making
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Guide to Supplier Diversity
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Guide to Progressive Gender Portrayals in Advertising
A voluntary framework that highlights 12 key areas where bias can occur.
See more Upcoming Community events
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
Related content
RSS Feed-
Advertising & policyInclusive marketingUnstereotype Alliance launches UK chapter
Read more about "Unstereotype Alliance launches UK chapter"Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar, Kellogg’s, Mars, Tesco, Unilever, Vodafone and WPP
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WEPs Gender Gap Analysis Tool
Read more about "WEPs Gender Gap Analysis Tool"The Women's Empowerment Principles Gap Analysis Tool (WEPs Tool) helps companies indentify strenghts, gaps, and opportunities to improve their performance on gender equality.
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50 things to create a more anti-racist workplace
Read more about "50 things to create a more anti-racist workplace"Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist workplace.
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YouTube video trends: how the world is responding to the rallying cry for racial justice
Read more about "YouTube video trends: how the world is responding to the rallying cry for racial justice"Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George Floyd
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What YouTube ads reveal about gender bias in marketing (2019)
Read more about "What YouTube ads reveal about gender bias in marketing (2019)"Study uncovers some of the problems around gender representation in YouTube advertising across different verticals
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CreativityCannes LionsInclusive marketingThe big questions this year, answered by LIONS Live
Read more about "The big questions this year, answered by LIONS Live"In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you were at Cannes Lions this year, what one big question would you put to the industry?” In this follow-up piece, Cannes Lions offers some answers based on the discussions at LIONS Live – their new media platform for people to experience creativity wherever they are.
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Advertising standards and practices on non-discrimination
Read more about "Advertising standards and practices on non-discrimination"This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices around discrimination issues in advertising. -
Study: Consumers follow brand promises on fighting racism and hatred
Read more about "Study: Consumers follow brand promises on fighting racism and hatred"49% of consumers appreciate brands making efforts to fight racism, hatred and misinformation; 28% believe that brands should lead the effort to fight racism, hatred and misinformation, research by the 4A's shows
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List of Certified Diverse Suppliers for Marketing/Advertising (USA)
Read more about "List of Certified Diverse Suppliers for Marketing/Advertising (USA)"The ANA has curated a list of certified diverse suppliers that work in our industry.
Contact
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Camelia Podgorean
c.cristache@wfanet.org -
Zoe Steele
