The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Join the CommunityKey resources
Bias In AI and Inclusive Prompting
A webinar to identify and combat bias in AI-generated outputs, learn how to prompt AI tools through an inclusive lens and build confidence in leveraging AI as a force for inclusion and innovation.
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Supplier Diversity Playbook
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Guide to Potential Areas for Bias in the Creative Process
A voluntary framework that highlights 12 key areas where bias can occur,
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Guide to Progressive Gender Portrayals in Advertising
This guide aims to illustrate how the advertising industry needs to move with the times in terms of gender portrayals in advertising.
See more Upcoming Community events
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Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.
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The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
Related content
RSS Feed-
Advertising & policyInclusive marketingUK ad industry unveils new inclusion group and hub
Read more about "UK ad industry unveils new inclusion group and hub"ISBA, Advertising Association and IPA launch resource hub for diversity and inclusion initiatives
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Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter
Read more about "Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter"UK advertising and media leaders have issued an open letter calling on the industry to address inequality and take action against racism following the death of George Floyd. The letter asks advertising leaders to support talent of colour and to hold the industry accountable in 10 ways.
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Gender equality attitudes study
Read more about "Gender equality attitudes study"Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The Philippines, Sweden, Turkey, UAE, United States
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LGBTQ Inclusion in Advertising and Media
Read more about "LGBTQ Inclusion in Advertising and Media"The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media.
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Diversity wins
Read more about "Diversity wins"Report reaffirms the global relevance of the link between diversity and company financial outperformance.
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The Power of Supplier Diversity
Read more about "The Power of Supplier Diversity"This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more.
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Advertising & policyTrends & forecastsInclusive marketingWebinar: The case for greater diversity and inclusion in marketing
Read more about "Webinar: The case for greater diversity and inclusion in marketing"What can brands do to step up their diversity and inclusion efforts?
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UK Advertising Needs You
Read more about "UK Advertising Needs You"A showcase for Diversity and Inclusion initiatives in the UK ad industry.
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Shadow pandemic business toolkit
Read more about "Shadow pandemic business toolkit"Support tools for businesses in managing domestic violence during COVID-19
Contact
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Camelia Cristache
c.cristache@wfanet.org -
Zoe Steele
z.steele@wfanet.org
