Inclusive Marketing Community overview

WFA Inclusive Marketing Community

The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.

Join the Community

The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.

Key resources

Inclusive Gen AI Marketing Framework

A voluntary framework to help brands leverage AI as a driver of inclusive brand growth 
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Guide to Inclusive Insights

A voluntary framework for consumer insights leads seeking to embed inclusion into consumer research, data interpretation and strategic desicion-making
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Guide to Inclusive Production

Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Guide to Supplier Diversity

Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Media Planning and Buying

A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive. 
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Guide to Progressive Gender Portrayals in Advertising

A voluntary framework that highlights 12 key areas where bias can occur.
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Upcoming Community events

  1. Inclusive Marketing Community Meeting

    2 Dec 2026

    There are places available.

    The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange. It convenes senior global and regional brand leaders who share the common belief that more inclusive marketing helps drive measurable return on investment. 

    More information Register for this meeting

Our ambassadors

  • Susan Akkad
    Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
  • Efrain Ayala
    Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
  • Jerry Daykin
    Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI

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RSS Feed
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    This case study was originally published in the WFA DEI in Content Production guide (June 2024)

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