The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Join the CommunityKey resources
Inclusive Gen AI Marketing Framework
A voluntary framework to help brands leverage AI as a driver of inclusive brand growth
See more 
Guide to Inclusive Insights
A voluntary framework for consumer insights leads seeking to embed inclusion into consumer research, data interpretation and strategic desicion-making
See more 
Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Guide to Supplier Diversity
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Guide to Progressive Gender Portrayals in Advertising
A voluntary framework that highlights 12 key areas where bias can occur.
See more Upcoming Community events
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
Related content
RSS Feed-
Advertising & policyInclusive marketingUnstereotype Alliance announces local chapters in South Africa and Turkey
Read more about "Unstereotype Alliance announces local chapters in South Africa and Turkey"Alliance members gather at Cannes Lions 2019
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
Read more about "Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads"This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with disabilities) among characters in Cannes Lions ads from 2018. Furthermore, it compared findings from 2018 to gender representations in Cannes Lions Film Craft advertisements from the previous decade (2006-2017).
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Advertising & policyInclusive marketingHandbook of good practices and responsibility for ending harassment in events
Read more about "Handbook of good practices and responsibility for ending harassment in events"This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA), addresses the question of inappropriate - and sometimes harmful - behavior, more specifically at events, where harassment is often widely spread.
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Advertising & policyBrand purposeGlobal Marketer WeekInclusive marketingBetter Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Read more about "Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals"Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Advertising & policyInclusive marketingUnstereotype Alliance launches in Brazil
Read more about "Unstereotype Alliance launches in Brazil"Signatories include Unilever, Grupo Boticário, Heads and Mastercard
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AdReaction: Getting gender right
Read more about "AdReaction: Getting gender right"AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media targeting.
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Advertising & policyMarketing procurementInclusive marketingMarketing procurementDiversity & Inclusion in the Production Industry
Read more about "Diversity & Inclusion in the Production Industry"White Paper from APR and WFA on diversity & inclusion with a focus on production
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Advertising & policyInclusive marketingAustralian association strengthens guidance on body image
Read more about "Australian association strengthens guidance on body image"AANA updates Code of Ethics
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The Gender Equality Measure
Read more about "The Gender Equality Measure"The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by addressing unconscious bias within media and programming.
Contact
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Camelia Podgorean
c.cristache@wfanet.org -
Zoe Steele
