The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Join the CommunityKey resources
Inclusive Gen AI Marketing Framework
A voluntary framework to help brands leverage AI as a driver of inclusive brand growth
See more 
Guide to Inclusive Insights
A voluntary framework for consumer insights leads seeking to embed inclusion into consumer research, data interpretation and strategic desicion-making
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Guide to Supplier Diversity
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Guide to Progressive Gender Portrayals in Advertising
A voluntary framework that highlights 12 key areas where bias can occur.
See more Upcoming Community events
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
Related content
RSS Feed-
Advertising & policyInclusive marketingTackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
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Advertising & policyInclusive marketingOnly 10% of voiceovers in Turkey are female, research shows
Read more about "Only 10% of voiceovers in Turkey are female, research shows"RVD’s gender representation survey finds ad industry still has a long way to go
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What Women Want
Read more about "What Women Want"Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging women’s priorities, or communicating with women in an empowering manner at every step of the customer journey.
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Advertising & policyInclusive marketingWebinar: Progressive gender portrayals in advertising
Read more about "Webinar: Progressive gender portrayals in advertising"WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform better
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Getting To Equal: The Disability Inclusion Advantage
Read more about "Getting To Equal: The Disability Inclusion Advantage"New research from Accenture, in partnership with Disability:IN and the American Association of People with Disabilities (AAPD), reveals that companies that embrace best practices for employing and supporting more persons with disabilities in the workforce have outperformed their peers
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Advertising & policyInclusive marketingGCC association tackles gender stereotypes in ads and advertising to children
Read more about "GCC association tackles gender stereotypes in ads and advertising to children"ABG elects new board
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Advertising & policyInclusive marketingAustralian association strengthens guidance on gender stereotypes
Read more about "Australian association strengthens guidance on gender stereotypes"AANA updates Code of Ethics
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Depictions, perceptions and harm (2018)
Read more about "Depictions, perceptions and harm (2018)"An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be harmful to people, including ads which mock people for not conforming to gender stereotypes.
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Advertising & policyCannes LionsInclusive marketingWFA talks Better Marketing: Gender and diversity
Read more about "WFA talks Better Marketing: Gender and diversity"At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)
Contact
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Camelia Podgorean
c.cristache@wfanet.org -
Zoe Steele
