The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Join the CommunityKey resources
Bias In AI and Inclusive Prompting
A webinar to identify and combat bias in AI-generated outputs, learn how to prompt AI tools through an inclusive lens and build confidence in leveraging AI as a force for inclusion and innovation.
See more 
Supplier Diversity Playbook
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
See more 
Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
See more 
Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
See more 
Guide to Potential Areas for Bias in the Creative Process
A voluntary framework that highlights 12 key areas where bias can occur,
See more 
Guide to Progressive Gender Portrayals in Advertising
This guide aims to illustrate how the advertising industry needs to move with the times in terms of gender portrayals in advertising.
See more Upcoming Community events
-
Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.
-
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
Related content
RSS Feed-
Advertising & policyCannes LionsInclusive marketingThe case for unstereotyping ads
Read more about "The case for unstereotyping ads"The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
-
Advertising & policyGlobal Marketer WeekInclusive marketingWFA launches Guide to Progressive Gender Portrayals in Advertising
Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers
-
Skol / Reposter
Read more about "Skol / Reposter"Brazilian beer brand Skol enlisted six female artists to rewor its old sexist ads and create new marketing assets for the brand, showcasing women as strong and independent
-
Axe / Scent of a man
Read more about "Axe / Scent of a man"How Axe reinvented itself in order to appeal to the modern man
-
Ariel / Dads #sharetheload
Read more about "Ariel / Dads #sharetheload"How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles
-
Lululemon / Modern menswear
Read more about "Lululemon / Modern menswear"Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign
-
Semcon / Re-search
Read more about "Semcon / Re-search"Browser extension Semcon combats gender stereotypes in online search results
-
Godiva / One for me, none for you
Read more about "Godiva / One for me, none for you"Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on Valentine’s Day
-
SK-II / Marriage market takeover
Read more about "SK-II / Marriage market takeover"Cosmetics brand SK-II creates online film to empower and celebrate single women in China
Contact
-
Camelia Cristache
c.cristache@wfanet.org -
Zoe Steele
z.steele@wfanet.org
