The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Join the CommunityKey resources
Inclusive Gen AI Marketing Framework
A voluntary framework to help brands leverage AI as a driver of inclusive brand growth
See more 
Guide to Inclusive Insights
A voluntary framework for consumer insights leads seeking to embed inclusion into consumer research, data interpretation and strategic desicion-making
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Guide to Supplier Diversity
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
See more 
Guide to Progressive Gender Portrayals in Advertising
A voluntary framework that highlights 12 key areas where bias can occur.
See more Upcoming Community events
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
Related content
RSS Feed-
A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide
Read more about "A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide"In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence of LGBTQ workers feeling pressure to hide their sexual orientation and/or gender identity on the job and the cost of that hiding both to individuals and employers writ large. We also research the benefits to employers and workers when workplace climates are more welcoming of LGBTQ people.
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Advertising & policyCannes LionsInclusive marketingThe case for unstereotyping ads
Read more about "The case for unstereotyping ads"The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
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Advertising & policyGlobal Marketer WeekInclusive marketingWFA launches Guide to Progressive Gender Portrayals in Advertising
Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers
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Skol / Reposter
Read more about "Skol / Reposter"Brazilian beer brand Skol enlisted six female artists to rewor its old sexist ads and create new marketing assets for the brand, showcasing women as strong and independent
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Axe / Scent of a man
Read more about "Axe / Scent of a man"How Axe reinvented itself in order to appeal to the modern man
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Ariel / Dads #sharetheload
Read more about "Ariel / Dads #sharetheload"How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles
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Lululemon / Modern menswear
Read more about "Lululemon / Modern menswear"Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign
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Semcon / Re-search
Read more about "Semcon / Re-search"Browser extension Semcon combats gender stereotypes in online search results
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Godiva / One for me, none for you
Read more about "Godiva / One for me, none for you"Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on Valentine’s Day
Contact
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Camelia Podgorean
c.cristache@wfanet.org -
Zoe Steele
