The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Join the CommunityKey resources
Bias In AI and Inclusive Prompting
A webinar to identify and combat bias in AI-generated outputs, learn how to prompt AI tools through an inclusive lens and build confidence in leveraging AI as a force for inclusion and innovation.
See more 
Supplier Diversity Playbook
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
See more 
Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
See more 
Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
See more 
Guide to Potential Areas for Bias in the Creative Process
A voluntary framework that highlights 12 key areas where bias can occur,
See more 
Guide to Progressive Gender Portrayals in Advertising
This guide aims to illustrate how the advertising industry needs to move with the times in terms of gender portrayals in advertising.
See more Upcoming Community events
-
Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.
-
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
Related content
RSS Feed-
Barbie / Blonde Ambition
Read more about "Barbie / Blonde Ambition"How Mattel set out to demonstrate the doll’s relevance by embracing female empowerment and diversity
-
REI / The Level Playing Field
Read more about "REI / The Level Playing Field"Outdoor retailer REI seeks to advance gender equality with series of long-term pledges
-
Kenzo / My Mutant Brain
Read more about "Kenzo / My Mutant Brain"Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising
-
Advertising & policyBrand purposeCannes LionsInclusive marketingA guide to progressive gender portrayals in advertising
Read more about "A guide to progressive gender portrayals in advertising"At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA, founded the Unstereotype Alliance. As part of WFA’s commitment to the Alliance we have developed this short guide which we hope will build awareness for the movement among our corporate members around the world, our national advertiser associations in sixty countries on six continents and the tens of thousands of brands represented by them at local level.
-
Advertising & policyInclusive marketingLet's unstereotype it
Read more about "Let's unstereotype it"The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York earlier this month. A founding member of the movement, WFA was represented by CEO Stephan Loerke.
-
Advertising & policyBrand purposeBrand reputationInclusive marketingWFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also men) in advertising. It presents the social, economic and political case for a more progressive marketing, and explains the Unstereotype Alliance led by UN WOMEN of which WFA is founding member.
-
Global Attitudes Toward Transgender People
Read more about "Global Attitudes Toward Transgender People"A study revealing attitudes towards transgender people in different countries
-
Elastic Generation: The Female Edit
Read more about "Elastic Generation: The Female Edit"Report exploring the lifestyles and attitudes of British women aged between 53 and 72.
-
The Consumer Content Report: Influence in the Digital Age
Read more about "The Consumer Content Report: Influence in the Digital Age"Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most.
Contact
-
Camelia Cristache
c.cristache@wfanet.org -
Zoe Steele
z.steele@wfanet.org
