WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

Industry issues
1 minute read

This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also men) in advertising. It presents the social, economic and political case for a more progressive marketing, and explains the Unstereotype Alliance led by UN WOMEN of which WFA is founding member.

Article details

  • Author:WFA

    WFA

Reports & whitepapers
16 February 2018

This content is exclusively available for WFA members.

Article details

  • Author:WFA

    WFA

Reports & whitepapers
16 February 2018

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