The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Key resources
Bias In AI and Inclusive Prompting
A webinar to identify and combat bias in AI-generated outputs, learn how to prompt AI tools through an inclusive lens and build confidence in leveraging AI as a force for inclusion and innovation.
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Supplier Diversity Playbook
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Guide to Potential Areas for Bias in the Creative Process
A voluntary framework that highlights 12 key areas where bias can occur,
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Guide to Progressive Gender Portrayals in Advertising
This guide aims to illustrate how the advertising industry needs to move with the times in terms of gender portrayals in advertising.
See more Upcoming Community events
There are no meetings published at the moment. Please check back later!
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
News
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Inclusive marketingSupporting employees balance work and life responsibilities
Read more about "Supporting employees balance work and life responsibilities"Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities, particularly caretaking duties at all life stages.
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Inclusive marketingAdopting policies that benefit all caregivers
Read more about "Adopting policies that benefit all caregivers"Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.
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Inclusive marketingMaking DEI a top area of focus
Read more about "Making DEI a top area of focus"To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I strategies and demonstrate personal passion and accountability. At Unilever this is recognised as part of the company culture, with CEO Alan Jope driving Equity, Diversity & Inclusion as one of the top three strategic focus areas for the business.
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Inclusive marketingSetting up country-specific ERGs
Read more about "Setting up country-specific ERGs"It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable support.
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Advertising & policyInclusive marketingCase study | L'Oréal: Transformation
Read more about "Case study | L'Oréal: Transformation"Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.
This article was originally published in Contagious I/O on 27 April 2022
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Advertising & policyInclusive marketingCase study | Libresse: Vulva Kebaya
Read more about "Case study | Libresse: Vulva Kebaya"Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female anatomy.
This article was originally published in Contagious I/O on 9 March 2022
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Advertising & policyInclusive marketingCase study | Xbox: Therapeutic Play
Read more about "Case study | Xbox: Therapeutic Play"Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare hereditary disorder.
This article was originally published in Contagious I/O on 11 April 2022
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Advertising & policyInclusive marketingCase study | Pilsen Callao: E-nterpreters
Read more about "Case study | Pilsen Callao: E-nterpreters"Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players don’t get left out of the conversation
This article was originally published in Contagious on 9 April 2022
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Inclusive marketingSurvey finds poor mental health among industry workers
Read more about "Survey finds poor mental health among industry workers"NABS, a UK wellbeing charity for the advertising an media industry, presented the results of a survey that highlights the worrying meltal health condition of many marketing professionals.
Contact
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Camelia Cristache
c.cristache@wfanet.org -
Laura Baeyens
l.baeyens@wfanet.org -
Zoe Steele
z.steele@wfanet.org
