The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Key resources
Bias In AI and Inclusive Prompting
A webinar to identify and combat bias in AI-generated outputs, learn how to prompt AI tools through an inclusive lens and build confidence in leveraging AI as a force for inclusion and innovation.
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Supplier Diversity Playbook
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Guide to Potential Areas for Bias in the Creative Process
A voluntary framework that highlights 12 key areas where bias can occur,
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Guide to Progressive Gender Portrayals in Advertising
This guide aims to illustrate how the advertising industry needs to move with the times in terms of gender portrayals in advertising.
See more Upcoming Community events
There are no meetings published at the moment. Please check back later!
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
News
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Inclusive marketingWorld Economic Forum new benchmark on diversity and inclusion in media and entertainment
Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion (DE&I) and will reward progress with trust and loyalty.
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Case Study | Canesten: Vagina Academy
Read more about "Case Study | Canesten: Vagina Academy"Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing educational program that challenges social taboos rooted in harmful myths and misconceptions related to vaginal health.
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Insight & Strategy: Don’t Ever Leave Me
Read more about "Insight & Strategy: Don’t Ever Leave Me"Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign – resulting in 1 million organic views on YouTube
This article was originally published in Contagious I/O on 9 December 2021
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Inclusive marketingInsight & Strategy: Real Birth Announcements
Read more about "Insight & Strategy: Real Birth Announcements"Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated campaign
This article was originally published in Contagious I/O on 13 December 2021
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Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes
Read more about "Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes"How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health
This article was originally published in Contagious I/O on 15 December 2021
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Inclusive marketingDiversity: From Agency to Ads
Read more about "Diversity: From Agency to Ads"R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.
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Advertising & policyInclusive marketingNew guide addressing Diversity & Inclusion in brand safety
Read more about "New guide addressing Diversity & Inclusion in brand safety"The guide has been developed by the European Association of Communication Agencies (EACA)
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Inclusive marketingBeyond Gender 2: The impact of intersectionality in advertising
Read more about "Beyond Gender 2: The impact of intersectionality in advertising"The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's goal of eradicating harmful stereotypes from advertising and media.
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Inclusive marketingPromoting diversity and inclusion in advertising: a UNICEF playbook
Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this effort, UNICEF presented their "Promoting diversity and inclusion in advertising" playbook.
Contact
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Camelia Cristache
c.cristache@wfanet.org -
Laura Baeyens
l.baeyens@wfanet.org -
Zoe Steele
z.steele@wfanet.org
