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WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo agitate for change in the global marketing industry and deliver against a shared ambition - more diverse and inclusive creative leadership. Through a Progressive Marketing Flywheel of inclusion, creativity and purpose, this session will inspire us to think differently about one of the toughest, yet most meaningful, metrics: return on inclusion.