Your world needs you to inspire healthy practices
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The UN is launching this first-ever open brief to creatives everywhere to help spread the public health messages in ways which will be effective, accessible and shareable. It is not a single campaign, according to the document – the UN is looking for a multitude of creative solutions to reach audiences across different cultures, age groups, affiliations, geographies and languages. "We are in an unprecedented situation and the normal rules no longer apply. We cannot resort to the usual tools in such unusual times. The creativity of the response must mach the unique nature of the crisis - and the magnitude of the response must match its scales."