Diversity & Inclusion Hub
Are you looking to make the case for greater diversity & inclusion in your organisation? Are you looking for good practices/case studies in the workplace and/or the creative execution? Are you looking for something specific, such as on racial or sexual diversity?
Use the filters below to narrow down your search, including by document type on the right-hand side of the page.
Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…
The results will provide a check on progress in people’s perceptions of diversity,…
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
A WFA session around how to embed true representation across the entire marketing process
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.
This…
Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.
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Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice
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How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of…
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
Cable provider creates video chat system to help individuals with autism interpret emotions.
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Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…
Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.
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Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection
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A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
Charter defines set of universal requirements for global organisations to improve their…
The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.
Greys Matter was established to support businesses in their journey to become fully Inclusive and Fair.
Diageo has launched its first ever global Menopause Guidelines ‘Thriving Through Menopause’.
Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an…
EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of…
In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for…
Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and…
Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal…
Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as…
The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.
Barclay’s This is Me initiative challenges the stigma around disability and mental health in the…
Over 15% of the global population live with a disability, but they are still the largest under-represented group in the world. To…
Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities,…
Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.
To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I…
It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable…
On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the…
Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.
This…
Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…
Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…
Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…
New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI…
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
Signatories include Avon, Diageo, Mastercard, SAP and Unilever, with the Argentine Chamber of Advertisers (CAA) and Women in…
NABS, a UK wellbeing charity for the advertising an media industry, presented the results of a survey that highlights the worrying…
Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…
The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…
Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing…
Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…
Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…
How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health
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R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.
Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…
New framework details potential issues and opportunities in key areas
UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets
The guide has been developed by the European Association of Communication Agencies (EACA)
Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.
Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…
Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…
The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…
Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…
Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.
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How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…
Most common forms of discrimination globally were reported on the basis of age and family…
How a telco proved the power of connectivity by registering undocumented children in Pakistan
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Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…
Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry
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Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi
New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…
ANFO and other industry associations aim to jointly improve diversity in Norway advertising
Online marketplace recreates iconic kisses with LGBTQ+ couples
This article was originally published in Contagious I/O…
Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
Beer brand closes gender pay gap by driving the call to action in sports sponsorship
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Search engine introduces feature to help black-owned businesses by making them more searchable
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New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
Record label teams up with Apple Music to offer speech therapy for kids through its songs
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Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…
Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising
New ANA report highlights growing importance of hiring diverse suppliers among marketers
National advertiser and agency associations in 27 markets will promote research and…
Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads
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Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…
Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
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A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…
How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…
FMCG giant spurs brands to be more inclusive by funding diverse casting costs
This article was originally published…
Comprehensive framework details potential issues at every stage of the creative process
We've asked six industry leaders to share their perspectives
The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…
The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…
Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change
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Why a toy maker decided to remodel conventions with a genderless doll range
This article was originally published in…
Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico
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For more information or questions, please contact Camelia Cristache-Podgorean at c.cristache@wfanet.org
