Diversity & Inclusion Hub
Are you looking to make the case for greater diversity & inclusion in your organisation? Are you looking for good practices/case studies in the workplace and/or the creative execution? Are you looking for something specific, such as on racial or sexual diversity?
Use the filters below to narrow down your search, including by document type on the right-hand side of the page.
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
Meeting overview and presentations from WFA’s Media Forum during GMW on 6th April 2022
Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…
The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…
Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing…
Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…
Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…
How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health
This article was…
R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.
Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…
New framework details potential issues and opportunities in key areas
UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets
The guide has been developed by the European Association of Communication Agencies (EACA)
Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.
Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…
Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…
The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…
Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…
Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.
This…
How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…
Most common forms of discrimination globally were reported on the basis of age and family…
How a telco proved the power of connectivity by registering undocumented children in Pakistan
This article was originally…
Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…
Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry
This article was originally…
Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi
New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…
ANFO and other industry associations aim to jointly improve diversity in Norway advertising
Online marketplace recreates iconic kisses with LGBTQ+ couples
This article was originally published in Contagious I/O…
Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
Beer brand closes gender pay gap by driving the call to action in sports sponsorship
This article…
Search engine introduces feature to help black-owned businesses by making them more searchable
This article was originally…
New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
Record label teams up with Apple Music to offer speech therapy for kids through its songs
This article was originally…
Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…
Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising
New ANA report highlights growing importance of hiring diverse suppliers among marketers
National advertiser and agency associations in 27 markets will promote research and…
Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads
This article…
Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…
Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
This…
A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…
How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…
FMCG giant spurs brands to be more inclusive by funding diverse casting costs
This article was originally published…
Comprehensive framework details potential issues at every stage of the creative process
We've asked six industry leaders to share their perspectives
The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…
The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…
Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change
This article was…
Why a toy maker decided to remodel conventions with a genderless doll range
This article was originally published in…
Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico
This article was…
Mexican airline tackles prejudice using DNA testing
This article was originally published in Contagious I/O on 28 January…
Financial services company launches card to ease pain point in the LGBTQIA+ community
This article was originally published…
How Google used the power of the web and AI to improve the accessibility of art and music
This article was originally…
This article was originally…
The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality…
With a score of 67.9 out of 100, the EU is at least 60 years away from reaching complete gender equality, if we continue at the…
According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse…
David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin
Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support
Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…
This report explores the size and scope of the Disability Market and how Disability impacts the experiencs of customers and…
New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently…
The Women's Empowerment Principles Gap Analysis Tool (WEPs Tool) helps companies indentify strenghts, gaps, and opportunities to…
Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist…
Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George…
Study uncovers some of the problems around gender representation in YouTube advertising across different verticals
In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
49% of consumers appreciate brands making efforts to fight racism, hatred and misinformation; 28% believe that brands should lead…
The ANA has curated a list of certified diverse suppliers that work in our…
We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…
WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…
On the surface, LGBT+ employees in many parts of the world have progressed in the workplace. But Accenture's global research reveals…
Consumers demand that brands backup statements in support of Black Lives Matter with actions. Using Suzy, a real-time market…
This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…
Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint…
UK advertising and media leaders have issued an open letter calling on the industry to address inequality and take action against…
Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The…
The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media.
Report reaffirms the global relevance of the link between diversity and company financial outperformance.
This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose…
What can brands do to step up their diversity and inclusion efforts?
A showcase for Diversity and Inclusion initiatives in the UK ad industry.
Support tools for businesses in managing domestic violence during COVID-19
In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…
To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they…
Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work…
Black & Abroad, a travel brand dedicated to the modern black traveller, has hijacked the derogatory statement ‘go back to…
Coca-Cola’s ‘Share a Coke’ is one of the most famous campaigns of the 21st century. Seven years after first…
A view by Jerry Daykin, Media Director at GSK Consumer Healthcare
A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer
A view by Jane Wakely, Lead CMO, Mars Incorporated
A view by Marc Pritchard, Chief Brand Officr, P&G
WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone…
For more information or questions, please contact Camelia Cristache-Podgorean at c.cristache@wfanet.org
