Diversity & Inclusion Hub
Diversity & Inclusion Hub
Are you looking to make the case for greater diversity & inclusion in your organisation? Are you looking for good practices/case studies in the workplace and/or the creative execution? Are you looking for something specific, such as on racial or sexual diversity?
Use the filters below to narrow down your search, including by document type on the right-hand side of the page.
Here's three resource selections we've put together which you might find useful:
Getting started D&I in the workplace D&I in communications
Recent highlights
All entries
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Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness
Media Forum Meeting Overview – Improving your inventory media (24th March 2022)
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
Read more about "Media Forum Meeting Overview – Improving your inventory media (24th March 2022)"
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness
Media Forum Meeting Overview – Responsible Media & Media Measurement GMW (6th April 2022)
Meeting overview and presentations from WFA’s Media Forum during GMW on 6th April 2022
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Diversity & InclusionMarketing capabilities
Using media to drive positive impact
Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…
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World Economic Forum new benchmark on diversity and inclusion in media and entertainment
The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…
Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"
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Case Study | Canesten: Vagina Academy
Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing…
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Insight & Strategy: Don’t Ever Leave Me
Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…
Read more about "Insight & Strategy: Don’t Ever Leave Me"
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Diversity & Inclusion
Insight & Strategy: Real Birth Announcements
Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…
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Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes
How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health
This article was…
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Diversity & Inclusion
Diversity: From Agency to Ads
R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.
Read more about "Diversity: From Agency to Ads"
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Diversity & Inclusion
Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…
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Diversity & Inclusion
WFA launches guide to diversity and representation in media planning and buying
New framework details potential issues and opportunities in key areas
Read more about "WFA launches guide to diversity and representation in media planning and buying"
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Diversity & Inclusion
Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets
Read more about "Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria"
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Diversity & Inclusion
New guide addressing Diversity & Inclusion in brand safety
The guide has been developed by the European Association of Communication Agencies (EACA)
Read more about "New guide addressing Diversity & Inclusion in brand safety"
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Diversity & Inclusion
Launch event: Diversity and Inclusion in Marketing Trends Report
Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.
Read more about "Launch event: Diversity and Inclusion in Marketing Trends Report"
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Diversity & Inclusion
WFA publishes final DEI Census results
Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…
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Agency review & pitching
Brand investment decisions: evolving beyond working / non-working
Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…
Read more about "Brand investment decisions: evolving beyond working / non-working"
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Diversity & Inclusion
Beyond Gender 2: The impact of intersectionality in advertising
The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…
Read more about "Beyond Gender 2: The impact of intersectionality in advertising"
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Diversity & Inclusion
Promoting diversity and inclusion in advertising: a UNICEF playbook
Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…
Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"
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Diversity & Inclusion
Case study| Cadbury Celebrations: #MyFirstRakhi
Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.
This…
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Diversity & Inclusion
Insight & Strategy | Chanel 4: Super. Human.
How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…
Read more about "Insight & Strategy | Chanel 4: Super. Human."
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Diversity & Inclusion
First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
Most common forms of discrimination globally were reported on the basis of age and family…
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"
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Diversity & Inclusion
Insight & Strategy: Naming the Invisible by Digital Birth Registration
How a telco proved the power of connectivity by registering undocumented children in Pakistan
This article was originally…
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Diversity & Inclusion
Case study | Banco Pichicha: The Unseen Players
Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…
Read more about "Case study | Banco Pichicha: The Unseen Players"
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Diversity & Inclusion
Case study | Degree: Trainers For Hire
Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry
This article was originally…
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Is it an advantage to be a woman in marketing?
Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi
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Diversity & Inclusion
WFA launches Latin American guide to diversity and representation through the creative process
New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…
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Diversity & Inclusion
Norwegian ad industry unveils new guidance to diversity strategy and recruitment
ANFO and other industry associations aim to jointly improve diversity in Norway advertising
Read more about "Norwegian ad industry unveils new guidance to diversity strategy and recruitment"
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Diversity & Inclusion
Case study | Mercado Libre: New Iconic Kisses
Online marketplace recreates iconic kisses with LGBTQ+ couples
This article was originally published in Contagious I/O…
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Creativity
Innovation at Cannes
Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
Read more about "Innovation at Cannes"
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Diversity & Inclusion
Case study | Budweiser: Future Official Sponsors of the NWSL
Beer brand closes gender pay gap by driving the call to action in sports sponsorship
This article…
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Diversity & Inclusion
Case study | Google: Search Black-owned
Search engine introduces feature to help black-owned businesses by making them more searchable
This article was originally…
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Diversity & Inclusion
Inclusive equals results
New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
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Diversity & Inclusion
Industry’s unprecedented show of unity to tackle DEI
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
Read more about "Industry’s unprecedented show of unity to tackle DEI"
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Diversity & Inclusion
BRIM: Black Representation in Marketing
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
Read more about "BRIM: Black Representation in Marketing"
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Diversity & Inclusion
Case study | Warner Music Group: Saylists
Record label teams up with Apple Music to offer speech therapy for kids through its songs
This article was originally…
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Diversity & Inclusion
Marketing industry launches first-ever global diversity and inclusion census
Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…
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Diversity & Inclusion
UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising
Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"
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Diversity & InclusionAgency rosters
US ad industry sees significant growth in supplier diversity
New ANA report highlights growing importance of hiring diverse suppliers among marketers
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Diversity & Inclusion
WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
National advertiser and agency associations in 27 markets will promote research and…
Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"
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Diversity & Inclusion
Unstereotype Alliance 'State of the Industry' report 2021
Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
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Diversity & Inclusion
Case study | Home Centre: A Dad's Job
UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads
This article…
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Diversity & Inclusion
One year after George Floyd
Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…
Read more about "One year after George Floyd"
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Diversity & Inclusion
Case study | Samsung: Tallk
Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
This…
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Diversity & Inclusion
Gender Bias & Inclusion in Advertising in India
A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…
Read more about "Gender Bias & Inclusion in Advertising in India"
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Diversity & Inclusion
Insight & Strategy | Frida Mom: Fourth Trimester
How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…
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Diversity & Inclusion
Case study | Dove: Show Us. It's On Us
FMCG giant spurs brands to be more inclusive by funding diverse casting costs
This article was originally published…
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Diversity & Inclusion
WFA launches guide to diversity and representation through the creative funnel
Comprehensive framework details potential issues at every stage of the creative process
Read more about "WFA launches guide to diversity and representation through the creative funnel"
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Gender equality in marketing: are we making progress fast enough?
We've asked six industry leaders to share their perspectives
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Diversity & Inclusion
Delivering diversity is a must-pass test
The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…
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Diversity & Inclusion
54% of people don't feel culturally represented in online ads, Facebook study finds
The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…
Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"
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Diversity & Inclusion
Case study | Brahma: What you see today
Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change
This article was…
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Diversity & Inclusion
Insight & Strategy | Mattel: Creatable World
Why a toy maker decided to remodel conventions with a genderless doll range
This article was originally published in…
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Diversity & Inclusion
Insight & Strategy | Doritos: The Best Gift
Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico
This article was…
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Case study | Aeromexico: Not quite all-American
Mexican airline tackles prejudice using DNA testing
This article was originally published in Contagious I/O on 28 January…
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Case study | Mastercard: True Name
Financial services company launches card to ease pain point in the LGBTQIA+ community
This article was originally published…
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Insight & Strategy: Google Creatability
How Google used the power of the web and AI to improve the accessibility of art and music
This article was originally…
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Case study | Dove: Women like us
Personal care brand partners with stock image supplier to challenge public perception of women
This article was originally…
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Interactive Tool: Gender equality attitudes study 2019
The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality…
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EU's Gender Equality Index 2020
With a score of 67.9 out of 100, the EU is at least 60 years away from reaching complete gender equality, if we continue at the…
Read more about "EU's Gender Equality Index 2020"
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Power of the Black Community - From Moment to Movement
According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse…
Read more about "Power of the Black Community - From Moment to Movement"
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Diversity & Inclusion
WFA Better Marketing Pod Ep.1: Diversity & Inclusion
David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin
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The Diversity Study 2020
Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support
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Data & analytics
Inclusive Visual Search Guide
Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…
Read more about "Inclusive Visual Search Guide"
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The Global Economics of Disability 2020
This report explores the size and scope of the Disability Market and how Disability impacts the experiencs of customers and…
Read more about "The Global Economics of Disability 2020"
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Visual GPS Summer Update
New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently…
Read more about "Visual GPS Summer Update"
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WEPs Gender Gap Analysis Tool
The Women's Empowerment Principles Gap Analysis Tool (WEPs Tool) helps companies indentify strenghts, gaps, and opportunities to…
Read more about "WEPs Gender Gap Analysis Tool"
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50 things to create a more anti-racist workplace
Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist…
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YouTube video trends: how the world is responding to the rallying cry for racial justice
Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George…
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What YouTube ads reveal about gender bias in marketing (2019)
Study uncovers some of the problems around gender representation in YouTube advertising across different verticals
Read more about "What YouTube ads reveal about gender bias in marketing (2019)"
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Creativity
The big questions this year, answered by LIONS Live
In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
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Advertising standards and practices on non-discrimination
This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices…
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Study: Consumers follow brand promises on fighting racism and hatred
49% of consumers appreciate brands making efforts to fight racism, hatred and misinformation; 28% believe that brands should lead…
Read more about "Study: Consumers follow brand promises on fighting racism and hatred"
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List of Certified Diverse Suppliers for Marketing/Advertising (USA)
The ANA has curated a list of certified diverse suppliers that work in our…
Read more about "List of Certified Diverse Suppliers for Marketing/Advertising (USA)"
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Time to stop covering up our diversity
We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…
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Putting an end to racially-loaded terms in marketing
WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…
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Getting to Equal 2020: Pride
On the surface, LGBT+ employees in many parts of the world have progressed in the workplace. But Accenture's global research reveals…
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Study: Consumers demand actions from brands to fight racism and hatred
Consumers demand that brands backup statements in support of Black Lives Matter with actions. Using Suzy, a real-time market…
Read more about "Study: Consumers demand actions from brands to fight racism and hatred"
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Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work
This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…
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UN Women and WFA call on the industry to fight racism and inequality
Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint…
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Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter
UK advertising and media leaders have issued an open letter calling on the industry to address inequality and take action against…
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Gender equality attitudes study
Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The…
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LGBTQ Inclusion in Advertising and Media
The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media.
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Diversity wins
Report reaffirms the global relevance of the link between diversity and company financial outperformance.
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The Power of Supplier Diversity
This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose…
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Diversity & Inclusion
Webinar: The case for greater diversity and inclusion in marketing
What can brands do to step up their diversity and inclusion efforts?
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UK Advertising Needs You
A showcase for Diversity and Inclusion initiatives in the UK ad industry.
Read more about "UK Advertising Needs You"
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Shadow pandemic business toolkit
Support tools for businesses in managing domestic violence during COVID-19
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Diversity & Inclusion
The power of diversity at a time of crisis
In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…
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Diversity & Inclusion
Experts make the case for greater diversity and inclusion in marketing
To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they…
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Microsoft / ‘We all win’
Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
Read more about "Microsoft / ‘We all win’"
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Ikea / ‘ThisAbles’
Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work…
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Black & Abroad / ‘Go back to Africa’
Black & Abroad, a travel brand dedicated to the modern black traveller, has hijacked the derogatory statement ‘go back to…
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Coca-Cola / ‘The phonetic can’
Coca-Cola’s ‘Share a Coke’ is one of the most famous campaigns of the 21st century. Seven years after first…
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Seek out good actors and elevate them
A view by Jerry Daykin, Media Director at GSK Consumer Healthcare
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There is no general consumer
A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer
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Diverse coalitions create breakthrough solutions
A view by Jane Wakely, Lead CMO, Mars Incorporated
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Accelerating to equal
A view by Marc Pritchard, Chief Brand Officr, P&G
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Inclusion starts at home
WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
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True equality is a work-in-progress
A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
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Unilever / ‘The Will’
At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone…
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