WFA sees corporate membership rise by over 10%

Membership of the World Federation of Advertisers has expanded by more than 10% already in 2015 with eight new corporate members.

Bayer, eBay, Emirates, Mazda, Nike, Swarovski, Vestel and Volvo have all now joined the WFA increasing corporate membership to 75 of the world's biggest companies.

At the same time, the WFA has also witnessed growth in local association membership, boosting this number to 57 national associations covering 62 countries worldwide.

The Cameroon Marketing Association, Marketing Society of Kenya and Marketers Association of Zimbabwe have all signed up this year, a significant development ahead of the first Global Marketer Week to be held in Africa next month from March 16-20.

This growth reflects a focus in the last two years to increase WFA's network in Africa with a part-time recruit working under the leadership of WFA's Regional Vice-President and Managing Director for Central and West Africa for L'Oréal, Idorenyen Enang.

"I'm delighted that major global brands are clearly seeing the value of being part of a network which can help them address threats to marketers' license to operate while harnessing the collective wisdom of the membership which allows for high-powered peer-to-peer learning experiences," said Stephan Loerke, Managing Director of the WFA. "It's also critical that we expand our network of national associations in Africa. This is a region that our members are very excited about and or Global Marketer Week event in March will be a great opportunity to learn more."