Survey on Digital Transformation
Marketing Organisation & Strategy
1 minute read
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.
Article details
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WFA
Benchmarks & surveys
1 April 2015
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This content is exclusively available for WFA members.
Article details
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WFA
Benchmarks & surveys
1 April 2015
