ANDA Bolivia joins WFA

The National Association of Advertisers of Bolivia (Asociación Nacional de Anunciantes de Bolivia) joins WFA's network of national associations, bringing the total number to 57 organisations across six continents.

Commenting on joining the WFA network, ANDA Bolivia's Executive Director, Ximena Camacho Villarroel, said: "We are thrilled to be joining the World Federation of Advertisers. The knowledge exchange with other associations is vital for us, particularly during these first years of activity of ANDA. The platform provided by the WFA will allow us to learn from valuable experiences and insights our association and the Bolivian marketing industry will greatly benefit from."

Stephan Loerke, WFA Managing Director, said: "We are delighted to welcome ANDA Bolivia to the WFA family. I look forward to working with them to champion their local and regional activity, support them in exchanging ideas with their peers and to further expand the work of our global network with their local input."

ANDA Bolivia's mission is to represent the interests of marketers and to foster a culture of transparency, responsibility and ethical standards within the marketing industry. It stands before different stakeholders on behalf of its members on normative and regulatory topics and promotes innovation in marketing.

The association is led by Executive Director Ximena Camacho Villarroel. A graphic designer and marketing communications expert, Ximena holds a Master's Degree in Marketing. She has 15 years of experience in the marketing industry, working in planning and corporate communications before joining the association when it was set up a couple of years ago.

For more information contact ANDA Bolivia.