Creativity was king at Swiss annual meeting

The Swiss Advertisers' Association (SWA) welcomed 333 members and guests to its annual meeting on March 26th. This is a record attendance for the association, which celebrates its 65th anniversary this year and counts 162 members.

Guest speakers at the meeting focusing on creativity and dubbed "Creativity is king" were Amir Kassaei, Chief Creative Director at DDB Worldwide, Tina Beuchler, OWM chairman and Digital & Media Director at Nestlé Germany AG and Jochen Lenhard, Managing Director of Media Plus Group Germany. The presentations were followed by a roundtable discussion with Wolfgang Frick, Marketing Director at SPAR Group, and moderator Patrik Müller, editor-in-chief of Schweiz am Sonntag.

Have a look at the photos, blog and presentations from SWA's 65th anniversary event.