Italian online video library counts over 1,000 ads

The online video library of the Italian Advertisers' Association (UPA), "UPA Advertising Graffiti", has reached the 1,000th ad milestone and keeps expanding with the support of the graduates of the UPA course on business communication in the network society and with input from companies and agencies.

"UPA Advertising Graffiti" is a collaborative cultural project launched in 2013 and led by UPA to illustrate the evolution of Italian advertising from the early times of television to date, as well as the inestimable heritage of commercial communications. The library consists of over 50 collections of ads, from food to alcoholic beverages and cosmetics and from the 60's to the 2010's. The library can be accessed online via the dedicated YouTube channel.

The video library is now also better integrated into the new responsive UPA website launched at the beginning of April 2015.

For more information contact UPA.