US shows how marketing "can make a world of difference"

US marketers gathered recently to learn more about programmes that define new marketing thinking as they contribute to literally doing good, while creating deeper customer relationships, enhancing brand growth and demonstrating the importance of the marketing function within the corporation.

This initiative from the Association of National Advertisers (ANA) in collaboration with The Internationalist and hosted by Bob Liodice, President & CEO of the ANA, Deborah Malone, Founder of The Internationalist, and Jury Chair, Morten Albaek, CMO of Vestas Wind Systems, highlighted a dozen extraordinary case studies that demonstrate how marketing is indeed making a world of difference.

The winning case studies for this year's programme included:

AT&T, It Can Wait submitted by MEC (USA)

Bank of America, First AIDS-Free Generation submitted by Starcom MediaVest Group (USA)

Casa Celeb, Real Characters submitted by OMD (Guatemala)

IBM, People for Smarter Cities submitted by Zooppa (Europe)

KNORR/Unilever, Learn, Cook & Donate submitted by Magna Global UAE (Egypt)

MasterCard International, Stand Up to Cancer submitted by Carat (USA)

Rainforest Alliance, Vital Signs submitted by The Guardian/Guardian Labs (USA)

Renault, #Crashtag submitted by MEC (Turkey)

Shell, The Power of Sport submitted by MediaCom (Global)

Sony Music - Rachel Platten #MyFightSong (USA)

Target, Eco Set (USA)

VCCL, Global Balance Partnership submitted by IKON Advertising (United Arab Emirates)

For more information about the winning case studies click here.