Australians head to UK for Marketer Exchange

The Australian Association of National Advertisers (AANA) hosted its inaugural 'Market Exchange' to the UK this month. A group of senior marketers travelled to London and experienced a five-day 'Retail and Innovation' programme with 2-3 hour sessions with their counterparts from advertisers that include M&S, HSBC, John Lewis, BT, Sainsbury's, Santander, Dixons Carphone Group and Guardian Media Group.

The week also included a meeting with Sir Martin Sorrell, who shared views on the recent WPP Global Retail Forum. Also included were Masterclasses from digital transformation consultants Decoded, Rory Sutherland, Vice Chairman of Ogilvy UK and master of Behavioural Economics and a bespoke session designed by McKinsey & co for CMOs. Richard Watson, from What's Next, and Jezz Frampton, Global CEO of Interbrand, also presented to the group.

"AANA members have been highly supportive of this Exchange, with GroupM and Adobe getting on board to sponsor our initial one. We look forward to hosting our UK counterparts in a reciprocal visit down under" said Sunita Gloster, the AANA's CEO.

The AANA exchange group included marketers from ANZ, Virgin Mobile, Kmart, Nestlé, Nine Entertainment Co, MEC, Colenso BBDO, Artifex Advisors, Beam Suntory, Kellogg and Bank of New Zealand.

For more information contact the AANA.