Winners of the 2015 PANAta Marketing Effectiveness Awards

PANA, the Philippine Association of National Advertisers, celebrated great and effective marketing once again at the 2015 edition of the PANAta awards.

The PANAta Marketing Effectiveness Awards distinguishes brand communications that strengthens and builds business, while being in line with the core PANA values. From a competition for PANA members in 2009, when it was launched, the competition was opened up over time to the industry at large, which involves advertisers, advertising agencies, media agencies, advertising suppliers, academia, government agencies and non-government organisations.

Its categories include academia, advocacy marketing, brand and internal communications and entries are judged online based on four criteria: business challenge and objectives, big idea, execution and business results.

The very first Grand PANAta was awarded this year and went to Golden Arches Development Corp. for Project Together, a brand and community building campaign.

The 2015 gold winners are:

Johnson & Johnson Philippines for "Brighter Future" (Advocacy Marketing %u2013 Single Medium/Activation)

OgilvyOne Manila for "Coca-Cola Sari-Saring Happiness" (Advocacy Marketing %u2013 Single Medium/Digital and Mobile)

Lafarge Cement Services (Phils.) for "Daanbantayan" (Advocacy Marketing %u2013 Single Medium/PR)

GMA Marketing and Production, Inc. for GMA Share the Love Campaign (Advocacy Marketing %u2013 Single Medium/TV)

Alaska Milk Corporation for Nutrition Action Campaign Program + World Milk Day (Advocacy Marketing %u2013 Integrated Program)

DMCI Homes for "Ours is a Story on Quality" (Internal Communications %u2013 Tools)

Avanza, Inc./Mondelez Philippines for Mondelez KaJoy Partner Programme (Internal Communications %u2013 Programmes)

Golden Arches Development Corp. for Kiddie Crew (Brand %u2013 Single Medium/Activation)

Golden Arches Development Corp. for "Princess Dad" (Brand %u2013 Single Medium/TV)

Sun Life of Canada (Phils.), Inc. for "#PYOLO: Raising a Financially Prepared Generation" (Brand %u2013 Single Medium/Digital and Mobile)

Golden Arches Development Corp for Project Together (Brand %u2013 Integrated Program %u2013 Brand Building (Thematic))

The full list of winners is available here.